Web application for a company that has outgrown its sheets

Custom CRM, customer dashboard, B2B portal, internal dashboard, SaaS multi-tenant - when off-the-shelf tools (Excel, Pipedrive, Asana, Zapier) stop scaling with your business. Application designed for your workflow, not for generic SaaS assumptions - expandable iteratively over 3-5 years, no need to refactor after a year.

Most companies start with off-the-shelf tools: Excel, basic CRM, Zapier for integration. It works up to the scale of a few dozen people and a few processes. Above that scale, the reverse economy begins - more hours of manual data copying, more operational errors, more tools that no one uses to their full potential.

A custom web app solves what off-the-shelf tools don't address: workflow specific to the customer's industry, integration between 5+ systems in the company, customer dashboard with self-service 24/7, management dashboards aggregating data from the entire ecosystem. Most of our web application clients are companies of 30-150 people - Excel stopped being enough 6 months ago, but off-the-shelf SaaS doesn't fit the process or costs more than a custom build with a 5-year horizon.