OUR OFFER - ONLINE AND BRANDING SUPPORT

Online marketing and branding where technology meets brand

Online and branding support for companies that have outgrown the model"5 suppliers, each for their own part".. We do internally what we know how to do best - technical SEO, GA4, GTM Server, Meta Pixel/CAPI, basic site performance metrics, logo, brand manual, design tokens. For other areas, we coordinate trusted partners.

Our clients are companies of people in the growth phase - with a current website or app design from Digital Vantage, with an existing site from another vendor (independent technical audit), or with 4-6 marketing and branding vendors looking for a coordinating point.

Specifically: new website with GA4/GTM/Meta setup from Day 1, refactor technical SEO of existing website, design new logo with design tokens for Next.js website, coordinate Google Ads campaign with partner agency, brand compliance audit before entering new market.

Make a 20-minute appointment
See price list

Technical SEO - GA4 - GTM Server - Meta Pixel - Logo - Brand Manual - Design Tokens - Partner Coordination.

OUR OFFER - ONLINE AND BRANDING SUPPORT

Online marketing and branding where technology meets brand

Online and branding support for companies that have outgrown the model"5 suppliers, each for their own part".. We do internally what we know how to do best - technical SEO, GA4, GTM Server, Meta Pixel/CAPI, basic site performance metrics, logo, brand manual, design tokens. For other areas, we coordinate trusted partners.

Make a 20-minute appointment
See price list

Technical SEO - GA4 - GTM Server - Meta Pixel - Logo - Brand Manual - Design Tokens - Partner Coordination.

WHEN IT'S WORTH IT - 4 SITUATIONS

When online and branding support makes sense

01New page - application

New website, app from Digital Vantage, no branding or technical setup

Customer orders website or application design from Digital Vantage
No logo yet or current logo doesn't match new technology
No GA4, Meta Pixel, Google Ads configured
No design tokens - site will come faster if branding is ready from day 1

Support package to complement the main project - logo + brand manual + design tokens + GA4 + GTM Server + Meta Pixel, all in one package with the website design.

02Existing site

Existing site, data does not match reality

The site exists, but GA4 shows"0 leads" and sales says"5 leads this week".
Meta Pixel blocked by ad blockers, no conversion in Meta panel
Basic performance indicators of the weak side (LCP > 4 s, INP > 200 ms)
Google Search Console shows technical errors (404, no schema, duplicates)

Technical audit + setup from scratch - GA4/GTM audit, GTM Server setup (Meta CAPI bypass blockers), technical SEO audit, optimization of basic performance indicators.

03Branding

Logo exists, but brand inconsistency

The logo exists, but each material looks different (website vs. sales presentation vs. business card vs. social media)
No brand playbook - new designer/agency must"guess" rules
Design tokens unmodified - colors, fonts, spacing fixed"by eye" for each project
Corporate identity (business cards, letterhead, email signatures) inconsistent with logo

Branding audit + filling in the gaps - brand manual (40-80 pages), design tokens (colors, fonts, spacing, UI components), visual identity (business cards, letterhead, signatures).

04chaos in priorities

4-6 marketing / branding suppliers, chaos in priorities

The client has 4-6 suppliers: web agency, branding studio, SEO freelancer, Google Ads agency, social media agency, GA4 freelancer
Lack of coordination - everyone is responsible for their part, no one for the whole
Technology conflicts (WordPress vs. Next.js), brand inconsistency (logo on site vs. sales presentation), GA4 inconsistent with Meta CAPI
The customer negotiates 5 contracts by himself, reconciles 5 priorities by himself, explains the same problem 5 times by himself

Digital Vantage as coordinating point - we do technical + visual layer internally, coordinate partners for campaign management, brand strategy, copywriting. One contract, one point of contact.

If none of the 4 fits your situation - support is probably not for you. A full-time marketing agency or branding studio is a different scope - we recommend them in the "Who we won't help" section.

WHAT SETS DIGITAL VANTAGE APART - ONE POINT OF CONTACT

Why Digital Vantage instead of 5 separate suppliers

Problem

Your business is growing. You need a website, GA4, branding, campaigns, emails, integration with sales systems

Typically, this means 4-6 suppliers:

web agency
branding studio
freelance technical SEO
Google Ads agency
community agency
freelancer GA4 / GTM

Everyone is responsible for their part, no one for the whole.

Consequences:

Technology conflicts (WordPress vs Next.js, WooCommerce vs Shopify).
Lack of brand consistency (logo on website vs. sales presentation)
GA4 inconsistent with Meta CAPI (different conversion definitions)
Google Ads campaigns optimized for bad conversion (misconfigured pixel)
Brevo emails not matching CRM data

Solution

Digital Vantage as a single point of contact

One contract instead of 5
One point of contact instead of 5 PMs
One consistent technology environment (website, analytics, brand, campaigns together)
One person responsible for the whole result

Benefit: The client does not negotiate 5 contracts, does not reconcile 5 priorities, does not explain 5 times the same problem.

A full range of online and branding support - from technical setup to campaign management, from logos to brand strategy - under one roof.

ONLINE MARKETING - COMPREHENSIVE SUPPORT

What we do in online marketing

Online marketing at Digital Vantage is a comprehensive support - technical setup of tools, optimization, audit + campaign management, content creation, email marketing. One contract, one point of contact - Digital Vantage is responsible for the quality of the full result.

01 Technical SEO

Technical SEO

Technical audit of the site (crawlability, indexing, schema markup, hreflang, duplicates)
Optimization of key performance indicators (LCP, INP, CLS)
Setup Google Search Console + Bing Webmaster.
Sitemap XML + robots.txt
Structured data (Schema.org) - Organization, BreadcrumbList, FAQPage, Product

02GA4 + GTM

GA4 + GTM

Setup Google Analytics 4 (account setup, data streams)
Setup Google Tag Manager (web container)
Configuration of events (page_view, click, form_submit, scroll, custom events)
Conversion configuration + business goals
Integration with Google Search Console + Google Ads

03GTM Server Container + Meta CAPI

GTM Server Container + Meta CAPI

Setup GTM Server Container (Cloud Run or self-hosted on Digital Vantage infrastructure)
Server-side tracking for bypass ad blockers
Meta CAPI server-side (Meta Pixel + Meta Conversions API).
First-party cookies + long TTL (Safari, iOS bypass)
GA4 server-side integration

04CWV

Key performance indicators (CWV)

LCP / INP / CLS audit (Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift).
Image optimization (WebP / AVIF, lazy loading, responsive)
Font optimization (font-display, preload, latin-ext subset)
JavaScript optimization (code splitting, defer, async)
Lighthouse audit + Real User Monitoring (RUM)

05Campaigns and content

Campaigns and content

Google Ads campaign management (strategy, setup, optimization, reporting)
Management of Meta Ads campaigns (Facebook, Instagram, product campaigns)
Content marketing (strategy, calendar, SEO copywriting)
Email marketing (Brevo, Mailchimp, Klaviyo - campaigns + automations)
Social media channel management (Facebook, Instagram, LinkedIn, TikTok)
SEO content creation (blog articles, category pages, product descriptions)

Online Marketing Price List

01Package - one time

Technical Setup

8 - 18 thousand zlotys

Price

2-4 weeks

Time

What you get:

Full technical audit of the site
Setup of all survey tools (GA4, GTM, Meta CAPI)
Server-side tracking on Digital Vantage or Cloud Run infrastructure
Optimization of key performance indicators
Configuration documentation + team training (2-4 h)

Scope: Technical SEO audit + GA4 + GTM Server + Meta CAPI + Core Web Vitals optimization (Cards 1-4 in scope).

02Package - one time

Technical audit

5 - 12 thousand zlotys

Price

2-3 weeks

Time

What you get:

Technical report
List of recommendations with prioritization
Implementation plan (short/medium/long term)
30 days of post-audit support

Scope: Audit only - no tool setup. For clients who have an internal team to implement recommendations.

03Package - monthly

Continuous support

from PLN 5,000/month

Price

Min. 3 months

Time

What you get:

One contract with Digital Vantage (instead of a separate one with 3-4 suppliers)
Monthly consolidated reporting
Quality control of the full result - Digital Vantage is responsible for the effect
Consistency with the rest of the technology environment (GA4 conversions, tone of brand communication)

Scope: Comprehensive marketing support - campaigns, content, email marketing, social channels.

Time minimum 3 months, usually 6-24 months

BRANDING - VISUAL LAYER + COORDINATION

What we do in branding

Branding at Digital Vantage is comprehensive brand support - from logo design and brand manual to strategy, naming and visual identity. One contract, one point of contact - Digital Vantage is responsible for the quality of the full result.

01Logo

Logo

Logo design (3-5 variants, finalize 1 variant)
Logo versions (color, monochrome, white, vertical, horizontal)
Source files (Figma, Adobe Illustrator) + exports (SVG, PNG, JPG, PDF)
Application guidelines (margins, minimum sizes, backgrounds)
License: all rights to the logo transferred to the client

02Brand manual

Brand handbook (brand book)

Document 40-80 pages (depending on the scope)
Positioning + brand values
Logo and application guidelines
Color palette (RGB, HEX, CMYK, Pantone)
Typography (fonts, hierarchy, usage)
Tone of brand communication
Examples of use (website, presentation, social media, printed)

03Design tokens

Design tokens (design tokens)

Color tokens (semantic naming - primary, secondary, accent, danger, success)
Typography tokens (sizes, weights, line-height, letter-spacing)
Spacing tokens (spacing scale - 4px, 8px, 16px, 24px, 32px...).
Component tokens (button, card, input, badge)
Export to CSS variables / Tailwind config / Figma tokens

04 Corporate identity

Corporate identity

Business cards (design + preparation for printing, ISO 7810 ID-1 format)
Letterhead (A4, design + Word/Google Docs template)
Email signatures (HTML, compatible with Outlook/Gmail/Apple Mail)
Document footers (invoices, offers, contracts)
Presentation template (Keynote, PowerPoint, Google Slides)

05Strategy

Strategy, naming, visual content

Brand strategy (positioning, audience research, brand archetypes)
Naming (company, product, project name, slogan)
Creating brand content (tone of communication, advertising slogans, brand manifesto)
Corporate photography (business, product, team session)
Video branding (image video, 2D/3D animation, motion graphics)
Tone of brand communication on social channels (post templates, content calendar)

Branding Price List

Package - one time

Full branding package

8 - 25 thousand zlotys

Price

4-8 wks

Time

What you get:

Logo (5 variants, finalize 1)
Brand manual (40-80 pages)
Design tokens (export to CSS/Tailwind/Figma)
Corporate identity (business cards, letterhead, email signatures, presentation template)
All source files + licenses transferred to the client

Scope: Logo + brand manual + design tokens + visual identity (Cards 1-4 of the scope).

Package - one time

Logo + brand manual

5-15 thou

Price

3-5 wks

Time

What you get:

Logo (3 variants, finalize 1)
Brand manual (20-40 pages, basic range)
Source files + licenses

Scope: Only logo + brand manual - no design tokens or visual identity. For clients who already have a website / app and just need a basic visual layer.

Package - project or monthly

Continuous support

from 5 thousand zlotys

Price

as of 1 week

Time

What you get:

One contract with Digital Vantage (instead of a separate one with a branding studio / copywriting agency)
Quality control of the full result - Digital Vantage is responsible for the effect
Integration with the rest of the environment (logo must work on the website, in GA4 as a brand mark, consistency with the tone of the brand communication on social channels)

Timing: Depending on the project (brand strategy: 6-12 weeks; naming: 4-8 weeks; photography: 1-2 weeks; ongoing brand support: monthly)

Scope: Brand strategy, naming, brand content creation, corporate photography, brand video, tone of brand communication on social channels (Card 5 of the range).

Ready to talk - or would you rather learn about Digital Vantage first?

20 minutes of free talk. No slides. No reminders. After the call, we know if Digital Vantage fits (as a comprehensive support, an add-on to a Digital Vantage project, or on its own for an existing site), what package, what price range.

Make a 20-minute appointment See price list

No obligation. 20 minutes. If the topic does not make sense or can be solved more simply - I will say it straightforwardly.

WHO WE DON'T WORK WITH - 3 PROFILES

Who we won't help with online support and branding - fair scope

01Profile

Companies with a large in-house marketing department

Profile:

In-house marketing department of 10+ people (marketing manager, SEO specialists, social media specialists, designer)
Own tools, own processes, own strategy
Strategic decisions are made by CMO + board of directors
They need a supplier for a specific project, not a full support partner

Why Digital Vantage doesn't fit: Companies with 10+ people in marketing have their own coordination, our value"one contract, one point of contact" does not meet their need.

Another Digital Vantage offering may fit:

A specific project -company website,Campaign LP,web application,e-commerce store
Stand-alone technical setup - GA4, GTM Server, SEO audit (Package 2 Technical Audit - Online Marketing section)
Visual branding as a one-off project - logo + brand manual + design tokens (Package 2 Branding)
Technology consulting - Stack audit, partial technical director

External command (when no Digital Vantage offer matches):

Specialized agencies for a specific area (campaigns, photography, video)
Senior freelancers for single tasks

02Profile

Companies willing to negotiate with any supplier themselves

Profile:

Customer wants control over every contract
Price negotiations directly with each supplier
Lack of willingness to delegate coordination
Often related to corporate purchasing policies

Why Digital Vantage doesn't fit: rule"one contract, one point of contact" does not fit into the purchasing policy"3 bids per supplier".. Full support loses its meaning if the customer wants to negotiate each part separately himself anyway.

Another Digital Vantage offering may fit:

Digital Vantage as one of the providers - technical setup only (Package 1 Online Marketing) or branding only (Package 1 or 2)
A specific project -website,application,store
Technology consulting - One-time audit with documentation that the client can give to any supplier

External command:

Direct contracts with each supplier (we can recommend specific studios/agencies in the initial interview)

03Profile

Companies looking for a full-time "permanent" marketing agency

Profile:

The client is looking for a full-time agency - a monthly retainer of 20-100 thousand zlotys.
Full scope: campaign management + social channel management + content creation + design + analytics + strategy
Expect attendance at weekly strategy meetings
Brand as first choice partner for all marketing decisions

Why Digital Vantage doesn't fit: Digital Vantage is project + selective support, not a full marketing agency on a monthly basis. We do not have a team of 20-30 people dedicated to a single client on a continuous basis.

Another Digital Vantage offering may fit:

Technology design -website,store,application
Technology consulting - Audit after failure of full-time agency, strategic decisions before redevelopment

External command:

Full-time marketing agencies in Poland - Schulz brand friendly, Brand New Galaxy, Mamastudio (for larger clients)
Boutique marketing agencies specializing in the industry (B2B SaaS, e-commerce, finance)
Internal marketing department (recruitment of CMO + 3-5 team members)

If you fit into one of the 3 profiles - full marketing and branding support is not for you. But Digital Vantage is more than one offering. Website, app, e-commerce store, technology consulting, standalone technical setup - these are specific projects that can fit, even if full support doesn't. An introductory interview (20 minutes, free of charge) helps you find the right Digital Vantage offering or an honest outside recommendation.

FAQ - 5 QUESTIONS ABOUT ONLINE AND BRANDING SUPPORT

Questions we get before we start support

01
How is Digital Vantage different from a full-time marketing agency?

A full-time marketing agency is a retainer of 20-100 thousand zloty/month - full-scope marketing management, weekly meetings, a team of 10-30 people dedicated to the client.

Digital Vantage isfull support under one roof - From technical setup to campaign management, from logos to brand strategy. Pricing: one-time setup (£8-25k) + optional ongoing support (from £5k/month, depending on scope).

The choice depends on your needs:

Full-time agency when: 240k+ budget per year, need 5+ marketing areas in parallel, no in-house coordination
Digital Vantage when: 50-150k budget per year, 2-3 marketing areas, desire to simplify (1 contract instead of 5)

02
Can I buy just the logo (without the main Digital Vantage design)?

Yes. Digital Vantage does not close the door for standalone clients. Package 2 (Logo + brand manual, £5-15k) is available without being tied to the website/app design.

In practice, a client who starts with just a logo often comes back 6-12 months later with a request for a website or app - because they see the consistency of technology + brand layer in one partner.

Exception: we do not design logos for companies with a file"we do not yet know who we are".. Brand strategy is a consulting job that is better done by a dedicated studio. Digital Vantage designs logos for clients who already have brand positioning and values.

03
Does GA4 and GTM Server need to be Digital Vantage if we already have a Google Ads agency?

No - butwe recommend synchronization. GA4 + GTM Server is the foundation of all campaigns (Google Ads, Meta Ads, LinkedIn Ads). If the Google Ads agency has its setups and we have ours, the conversion dimensioning diverges.

Three scenarios:

Google Ads agency manages everything - Digital Vantage doesn't tick GA4/GTM, we support data integrity
Digital Vantage setups tools, agency manages campaigns - best split, everyone does what they do best
Digital Vantage manages everything - when the customer wants simplification, full coverage under one roof

04
What's in the brand manual package?

The brand manual in Digital Vantage (40-80 pages, depending on the scope) includes:

Brand positioning and values - 1-2 pages (client provides, Digital Vantage structureszuje)
Logo and application guidelines - 8-12 pages (variants, margins, minimum sizes, backgrounds, errors)
Color palette - 4-6 pages (RGB, HEX, CMYK, Pantone, semantic naming, hierarchy)
Typography - 6-8 pages (fonts, H1-H6 hierarchy, use of body/caption, latin-ext support)
Tone of brand communication - 2-4 pages (examples"we write like this" /"we don't write like that")
Media applications - 10-30 pages (website, presentation, social media, printed, email)

Format: PDF + Figma + editable source files. The client receives all rights.

05
Does Digital Vantage help with the transition from a full-time marketing agency?

Yes - this is a typical scenario for Digital Vantage (Situation 4 of Block 1:"4-6 suppliers, chaos in priorities".).

Transition process (usually 2-3 months):

Audit of the current state - What a full-time agency is currently doing, what contracts, what SLAs, what results
Transition plan - What we will transfer to Digital Vantage, what stays in the agency (if the client wants to cut selectively)
Termination of the contract with the agency - We assist the client with communication, checking the legal side, maintaining continuity
Launching support - Start of full scope (technical + visual + campaigns + content), integration with the rest of the environment
First control month - Digital Vantage has 50% of the time to monitor quality, the customer pays only for real services delivered

The benefit: the customer doesn't have to negotiate 5 terminations on its own, look for 5 new suppliers on its own, test quality on its own - Digital Vantage runs the full process.

NEXT STEP - ARRANGE AN INTERVIEW

Describe your context - I respond in 24 hours

No sales slides. No reminders. After filling out the form, Konrad responds - with a proposed date for a 20-min preliminary conversation (free of charge). After the conversation, we know if Digital Vantage fits (as a comprehensive support, an add-on to a Digital Vantage project, on its own for an existing site), what package, what price range - or why it doesn't fit, and who we recommend.

WHEN IT'S WORTH IT - 4 SITUATIONS

When online and branding support makes sense

01New page - application

New website, app from Digital Vantage, no branding or technical setup

Customer orders website or application design from Digital Vantage
No logo yet or current logo doesn't match new technology
No GA4, Meta Pixel, Google Ads configured
No design tokens - site will come faster if branding is ready from day 1

Support package to complement the main project - logo + brand manual + design tokens + GA4 + GTM Server + Meta Pixel, all in one package with the website design.

02Existing site

Existing site, data does not match reality

The site exists, but GA4 shows"0 leads" and sales says"5 leads this week".
Meta Pixel blocked by ad blockers, no conversion in Meta panel
Basic performance indicators of the weak side (LCP > 4 s, INP > 200 ms)
Google Search Console shows technical errors (404, no schema, duplicates)

Technical audit + setup from scratch - GA4/GTM audit, GTM Server setup (Meta CAPI bypass blockers), technical SEO audit, optimization of basic performance indicators.

03Branding

Logo exists, but brand inconsistency

The logo exists, but each material looks different (website vs. sales presentation vs. business card vs. social media)
No brand playbook - new designer/agency must"guess" rules
Design tokens unmodified - colors, fonts, spacing fixed"by eye" for each project
Corporate identity (business cards, letterhead, email signatures) inconsistent with logo

Branding audit + filling in the gaps - brand manual (40-80 pages), design tokens (colors, fonts, spacing, UI components), visual identity (business cards, letterhead, signatures).

04chaos in priorities

4-6 marketing / branding suppliers, chaos in priorities

The client has 4-6 suppliers: web agency, branding studio, SEO freelancer, Google Ads agency, social media agency, GA4 freelancer
Lack of coordination - everyone is responsible for their part, no one for the whole
Technology conflicts (WordPress vs. Next.js), brand inconsistency (logo on site vs. sales presentation), GA4 inconsistent with Meta CAPI
The customer negotiates 5 contracts by himself, reconciles 5 priorities by himself, explains the same problem 5 times by himself

Digital Vantage as coordinating point - we do technical + visual layer internally, coordinate partners for campaign management, brand strategy, copywriting. One contract, one point of contact.

If none of the 4 fits your situation - support is probably not for you. A full-time marketing agency or branding studio is a different scope - we recommend them in the "Who we won't help" section.

WHAT SETS DIGITAL VANTAGE APART - ONE POINT OF CONTACT

Why Digital Vantage instead of 5 separate suppliers

Problem

Your business is growing. You need a website, GA4, branding, campaigns, emails, integration with sales systems

Typically, this means 4-6 suppliers:

web agency
branding studio
freelance technical SEO
Google Ads agency
community agency
freelancer GA4 / GTM

Everyone is responsible for their part, no one for the whole.

Consequences:

Technology conflicts (WordPress vs Next.js, WooCommerce vs Shopify).
Lack of brand consistency (logo on website vs. sales presentation)
GA4 inconsistent with Meta CAPI (different conversion definitions)
Google Ads campaigns optimized for bad conversion (misconfigured pixel)
Brevo emails not matching CRM data

Solution

Digital Vantage as a single point of contact

One contract instead of 5
One point of contact instead of 5 PMs
One consistent technology environment (website, analytics, brand, campaigns together)
One person responsible for the whole result

Benefit: The client does not negotiate 5 contracts, does not reconcile 5 priorities, does not explain 5 times the same problem.

A full range of online and branding support - from technical setup to campaign management, from logos to brand strategy - under one roof.

ONLINE MARKETING - COMPREHENSIVE SUPPORT

What we do in online marketing

01 Technical SEO

Technical SEO

Technical audit of the site (crawlability, indexing, schema markup, hreflang, duplicates)
Optimization of key performance indicators (LCP, INP, CLS)
Setup Google Search Console + Bing Webmaster.
Sitemap XML + robots.txt
Structured data (Schema.org) - Organization, BreadcrumbList, FAQPage, Product

02GA4 + GTM

GA4 + GTM

Setup Google Analytics 4 (account setup, data streams)
Setup Google Tag Manager (web container)
Configuration of events (page_view, click, form_submit, scroll, custom events)
Conversion configuration + business goals
Integration with Google Search Console + Google Ads

03GTM Server Container + Meta CAPI

GTM Server Container + Meta CAPI

Setup GTM Server Container (Cloud Run or self-hosted on Digital Vantage infrastructure)
Server-side tracking for bypass ad blockers
Meta CAPI server-side (Meta Pixel + Meta Conversions API).
First-party cookies + long TTL (Safari, iOS bypass)
GA4 server-side integration

04CWV

Key performance indicators (CWV)

LCP / INP / CLS audit (Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift).
Image optimization (WebP / AVIF, lazy loading, responsive)
Font optimization (font-display, preload, latin-ext subset)
JavaScript optimization (code splitting, defer, async)
Lighthouse audit + Real User Monitoring (RUM)

05Campaigns and content

Campaigns and content

Google Ads campaign management (strategy, setup, optimization, reporting)
Management of Meta Ads campaigns (Facebook, Instagram, product campaigns)
Content marketing (strategy, calendar, SEO copywriting)
Email marketing (Brevo, Mailchimp, Klaviyo - campaigns + automations)
Social media channel management (Facebook, Instagram, LinkedIn, TikTok)
SEO content creation (blog articles, category pages, product descriptions)

Online Marketing Price List

01Package - one time

Technical Setup

8 - 18 thousand zlotys

Price

2-4 weeks

Time

What you get:

Full technical audit of the site
Setup of all survey tools (GA4, GTM, Meta CAPI)
Server-side tracking on Digital Vantage or Cloud Run infrastructure
Optimization of key performance indicators
Configuration documentation + team training (2-4 h)

Scope: Technical SEO audit + GA4 + GTM Server + Meta CAPI + Core Web Vitals optimization (Cards 1-4 in scope).

02Package - one time

Technical audit

5 - 12 thousand zlotys

Price

2-3 weeks

Time

What you get:

Technical report
List of recommendations with prioritization
Implementation plan (short/medium/long term)
30 days of post-audit support

Scope: Audit only - no tool setup. For clients who have an internal team to implement recommendations.

03Package - monthly

Continuous support

from PLN 5,000/month

Price

Min. 3 months

Time

What you get:

One contract with Digital Vantage (instead of a separate one with 3-4 suppliers)
Monthly consolidated reporting
Quality control of the full result - Digital Vantage is responsible for the effect
Consistency with the rest of the technology environment (GA4 conversions, tone of brand communication)

Scope: Comprehensive marketing support - campaigns, content, email marketing, social channels.

Time minimum 3 months, usually 6-24 months

BRANDING - VISUAL LAYER + COORDINATION

What we do in branding

01Logo

Logo

Logo design (3-5 variants, finalize 1 variant)
Logo versions (color, monochrome, white, vertical, horizontal)
Source files (Figma, Adobe Illustrator) + exports (SVG, PNG, JPG, PDF)
Application guidelines (margins, minimum sizes, backgrounds)
License: all rights to the logo transferred to the client

02Brand manual

Brand handbook (brand book)

Document 40-80 pages (depending on the scope)
Positioning + brand values
Logo and application guidelines
Color palette (RGB, HEX, CMYK, Pantone)
Typography (fonts, hierarchy, usage)
Tone of brand communication
Examples of use (website, presentation, social media, printed)

03Design tokens

Design tokens (design tokens)

Color tokens (semantic naming - primary, secondary, accent, danger, success)
Typography tokens (sizes, weights, line-height, letter-spacing)
Spacing tokens (spacing scale - 4px, 8px, 16px, 24px, 32px...).
Component tokens (button, card, input, badge)
Export to CSS variables / Tailwind config / Figma tokens

04 Corporate identity

Corporate identity

Business cards (design + preparation for printing, ISO 7810 ID-1 format)
Letterhead (A4, design + Word/Google Docs template)
Email signatures (HTML, compatible with Outlook/Gmail/Apple Mail)
Document footers (invoices, offers, contracts)
Presentation template (Keynote, PowerPoint, Google Slides)

05Strategy

Strategy, naming, visual content

Brand strategy (positioning, audience research, brand archetypes)
Naming (company, product, project name, slogan)
Creating brand content (tone of communication, advertising slogans, brand manifesto)
Corporate photography (business, product, team session)
Video branding (image video, 2D/3D animation, motion graphics)
Tone of brand communication on social channels (post templates, content calendar)

Branding Price List

Package - one time

Full branding package

8 - 25 thousand zlotys

Price

4-8 wks

Time

What you get:

Logo (5 variants, finalize 1)
Brand manual (40-80 pages)
Design tokens (export to CSS/Tailwind/Figma)
Corporate identity (business cards, letterhead, email signatures, presentation template)
All source files + licenses transferred to the client

Scope: Logo + brand manual + design tokens + visual identity (Cards 1-4 of the scope).

Package - one time

Logo + brand manual

5-15 thou

Price

3-5 wks

Time

What you get:

Logo (3 variants, finalize 1)
Brand manual (20-40 pages, basic range)
Source files + licenses

Scope: Only logo + brand manual - no design tokens or visual identity. For clients who already have a website / app and just need a basic visual layer.

Package - project or monthly

Continuous support

from 5 thousand zlotys

Price

as of 1 week

Time

What you get:

One contract with Digital Vantage (instead of a separate one with a branding studio / copywriting agency)
Quality control of the full result - Digital Vantage is responsible for the effect
Integration with the rest of the environment (logo must work on the website, in GA4 as a brand mark, consistency with the tone of the brand communication on social channels)

Timing: Depending on the project (brand strategy: 6-12 weeks; naming: 4-8 weeks; photography: 1-2 weeks; ongoing brand support: monthly)

Scope: Brand strategy, naming, brand content creation, corporate photography, brand video, tone of brand communication on social channels (Card 5 of the range).

Ready to talk - or would you rather learn about Digital Vantage first?

Make a 20-minute appointment See price list

No obligation. 20 minutes. If the topic does not make sense or can be solved more simply - I will say it straightforwardly.

WHO WE DON'T WORK WITH - 3 PROFILES

Who we won't help with online support and branding - fair scope

01Profile

Companies with a large in-house marketing department

Profile:

In-house marketing department of 10+ people (marketing manager, SEO specialists, social media specialists, designer)
Own tools, own processes, own strategy
Strategic decisions are made by CMO + board of directors
They need a supplier for a specific project, not a full support partner

Why Digital Vantage doesn't fit: Companies with 10+ people in marketing have their own coordination, our value"one contract, one point of contact" does not meet their need.

Another Digital Vantage offering may fit:

A specific project -company website,Campaign LP,web application,e-commerce store
Stand-alone technical setup - GA4, GTM Server, SEO audit (Package 2 Technical Audit - Online Marketing section)
Visual branding as a one-off project - logo + brand manual + design tokens (Package 2 Branding)
Technology consulting - Stack audit, partial technical director

External command (when no Digital Vantage offer matches):

Specialized agencies for a specific area (campaigns, photography, video)
Senior freelancers for single tasks

02Profile

Companies willing to negotiate with any supplier themselves

Profile:

Customer wants control over every contract
Price negotiations directly with each supplier
Lack of willingness to delegate coordination
Often related to corporate purchasing policies

Another Digital Vantage offering may fit:

Digital Vantage as one of the providers - technical setup only (Package 1 Online Marketing) or branding only (Package 1 or 2)
A specific project -website,application,store
Technology consulting - One-time audit with documentation that the client can give to any supplier

External command:

Direct contracts with each supplier (we can recommend specific studios/agencies in the initial interview)

03Profile

Companies looking for a full-time "permanent" marketing agency

Profile:

The client is looking for a full-time agency - a monthly retainer of 20-100 thousand zlotys.
Full scope: campaign management + social channel management + content creation + design + analytics + strategy
Expect attendance at weekly strategy meetings
Brand as first choice partner for all marketing decisions

Another Digital Vantage offering may fit:

Technology design -website,store,application
Technology consulting - Audit after failure of full-time agency, strategic decisions before redevelopment

External command:

Full-time marketing agencies in Poland - Schulz brand friendly, Brand New Galaxy, Mamastudio (for larger clients)
Boutique marketing agencies specializing in the industry (B2B SaaS, e-commerce, finance)
Internal marketing department (recruitment of CMO + 3-5 team members)

FAQ - 5 QUESTIONS ABOUT ONLINE AND BRANDING SUPPORT

Questions we get before we start support

01
How is Digital Vantage different from a full-time marketing agency?

A full-time marketing agency is a retainer of 20-100 thousand zloty/month - full-scope marketing management, weekly meetings, a team of 10-30 people dedicated to the client.

The choice depends on your needs:

Full-time agency when: 240k+ budget per year, need 5+ marketing areas in parallel, no in-house coordination
Digital Vantage when: 50-150k budget per year, 2-3 marketing areas, desire to simplify (1 contract instead of 5)

02
Can I buy just the logo (without the main Digital Vantage design)?

Yes. Digital Vantage does not close the door for standalone clients. Package 2 (Logo + brand manual, £5-15k) is available without being tied to the website/app design.

In practice, a client who starts with just a logo often comes back 6-12 months later with a request for a website or app - because they see the consistency of technology + brand layer in one partner.

03
Does GA4 and GTM Server need to be Digital Vantage if we already have a Google Ads agency?

Three scenarios:

Google Ads agency manages everything - Digital Vantage doesn't tick GA4/GTM, we support data integrity
Digital Vantage setups tools, agency manages campaigns - best split, everyone does what they do best
Digital Vantage manages everything - when the customer wants simplification, full coverage under one roof

04
What's in the brand manual package?

The brand manual in Digital Vantage (40-80 pages, depending on the scope) includes:

Brand positioning and values - 1-2 pages (client provides, Digital Vantage structureszuje)
Logo and application guidelines - 8-12 pages (variants, margins, minimum sizes, backgrounds, errors)
Color palette - 4-6 pages (RGB, HEX, CMYK, Pantone, semantic naming, hierarchy)
Typography - 6-8 pages (fonts, H1-H6 hierarchy, use of body/caption, latin-ext support)
Tone of brand communication - 2-4 pages (examples"we write like this" /"we don't write like that")
Media applications - 10-30 pages (website, presentation, social media, printed, email)

Format: PDF + Figma + editable source files. The client receives all rights.

05
Does Digital Vantage help with the transition from a full-time marketing agency?

Yes - this is a typical scenario for Digital Vantage (Situation 4 of Block 1:"4-6 suppliers, chaos in priorities".).

Transition process (usually 2-3 months):

Audit of the current state - What a full-time agency is currently doing, what contracts, what SLAs, what results
Transition plan - What we will transfer to Digital Vantage, what stays in the agency (if the client wants to cut selectively)
Termination of the contract with the agency - We assist the client with communication, checking the legal side, maintaining continuity
Launching support - Start of full scope (technical + visual + campaigns + content), integration with the rest of the environment
First control month - Digital Vantage has 50% of the time to monitor quality, the customer pays only for real services delivered

The benefit: the customer doesn't have to negotiate 5 terminations on its own, look for 5 new suppliers on its own, test quality on its own - Digital Vantage runs the full process.

NEXT STEP - ARRANGE AN INTERVIEW

Online marketing and branding where technology meets brand

Online marketing and branding where technology meets brand

When online and branding support makes sense

New website, app from Digital Vantage, no branding or technical setup

Existing site, data does not match reality

Logo exists, but brand inconsistency

4-6 marketing / branding suppliers, chaos in priorities

Why Digital Vantage instead of 5 separate suppliers

Your business is growing. You need a website, GA4, branding, campaigns, emails, integration with sales systems

Digital Vantage as a single point of contact

What we do in online marketing

Technical SEO

GA4 + GTM

GTM Server Container + Meta CAPI

Key performance indicators (CWV)

Campaigns and content

Online Marketing Price List

Technical Setup

Technical audit

Continuous support

What we do in branding

Logo

Brand handbook (brand book)

Design tokens (design tokens)

Corporate identity

Strategy, naming, visual content

Branding Price List

Full branding package

Logo + brand manual

Continuous support

Ready to talk - or would you rather learn about Digital Vantage first?

Who we won't help with online support and branding - fair scope

Companies with a large in-house marketing department

Companies willing to negotiate with any supplier themselves

Companies looking for a full-time "permanent" marketing agency

Questions we get before we start support

01How is Digital Vantage different from a full-time marketing agency?

02Can I buy just the logo (without the main Digital Vantage design)?

03 Does GA4 and GTM Server need to be Digital Vantage if we already have a Google Ads agency?

04What's in the brand manual package?

05Does Digital Vantage help with the transition from a full-time marketing agency?

When online and branding support makes sense

New website, app from Digital Vantage, no branding or technical setup

Existing site, data does not match reality

Logo exists, but brand inconsistency

4-6 marketing / branding suppliers, chaos in priorities

Why Digital Vantage instead of 5 separate suppliers

Your business is growing. You need a website, GA4, branding, campaigns, emails, integration with sales systems

Digital Vantage as a single point of contact

What we do in online marketing

Technical SEO

GA4 + GTM

GTM Server Container + Meta CAPI

Key performance indicators (CWV)

Campaigns and content

Online Marketing Price List

Technical Setup

Technical audit

Continuous support

What we do in branding

Logo

Brand handbook (brand book)

Design tokens (design tokens)

Corporate identity

Strategy, naming, visual content

Branding Price List

Full branding package

Logo + brand manual

Continuous support

Ready to talk - or would you rather learn about Digital Vantage first?

Who we won't help with online support and branding - fair scope

Companies with a large in-house marketing department

Companies willing to negotiate with any supplier themselves

Companies looking for a full-time "permanent" marketing agency

Questions we get before we start support

01How is Digital Vantage different from a full-time marketing agency?

02Can I buy just the logo (without the main Digital Vantage design)?

03 Does GA4 and GTM Server need to be Digital Vantage if we already have a Google Ads agency?

04What's in the brand manual package?

05Does Digital Vantage help with the transition from a full-time marketing agency?

01
How is Digital Vantage different from a full-time marketing agency?

02
Can I buy just the logo (without the main Digital Vantage design)?

03
Does GA4 and GTM Server need to be Digital Vantage if we already have a Google Ads agency?

04
What's in the brand manual package?

05
Does Digital Vantage help with the transition from a full-time marketing agency?

01
How is Digital Vantage different from a full-time marketing agency?

02
Can I buy just the logo (without the main Digital Vantage design)?

03
Does GA4 and GTM Server need to be Digital Vantage if we already have a Google Ads agency?

04
What's in the brand manual package?

05
Does Digital Vantage help with the transition from a full-time marketing agency?