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  4. The first independent price analysis of the Polish web market

The first independent analysis of Polish web market prices.

> Five industry reports: websites, online stores, web and mobile applications, and the cost of SaaS tools. Market medians, pricing factors, regional analysis and open data under a Creative Commons licence.

809
Price observations
393
Independent sources
5
Category reports
CC BY 4.0
Data licence
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Digital Vantage
Tel+48 663 877 600, +48 22 152 51 05
Andriollego 34, 05-400 Warsaw
REGON: 540674000
EU VAT: PL5321813962

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© Digital Vantage - Warsaw, Poland
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© 2026 Digital Vantage. © 2024 Digital Vantage. All rights reserved.
Report bundle

Five analyses. One consistent methodology.

Each report stratifies its sample by provider type, region of the country, technology stack and market position. The identities of specific entities are anonymised; raw data is available in JSON format with schema.org metadata.

01|Report

The cost of websites in Poland

112
Observations
80
Sources
6
Tiers

Three centres of gravity in the market: PLN 2,500 for a business card site, PLN 5,900 for a company site, PLN 15,000 for an expanded site. WordPress dominates below PLN 30,000, Next.js and headless in the premium segment.

⇲
02|Report

The cost of online stores in Poland

108
Observations
70
Sources
4
Platforms

Four separate markets, not one. WooCommerce CHF 5,000, PrestaShop PLN 15,000, Magento PLN 64,000 plus USD 22k in annual licensing. Polish SaaS platforms such as Shoper from PLN 488/month. Dedicated B2B median PLN 226,500.

⇲
03|Report

The cost of web applications in Poland

118
Observations
92
Sources
85
CHF/h median

Web MVP PLN 30,000 — the hardest benchmark in the whole study (n=24). Full business application PLN 70,000. Enterprise PLN 200,000. Senior hourly rate at Polish software houses: PLN 170 (from PLN 110 in Nowy Sącz to PLN 240 in Warsaw).

⇲
04|Report

The cost of mobile applications in Poland

116
Observations
60
Sources
92%
Sample — SH

A market dominated by software houses in 92% of the sample. Cross-platform MVP in Flutter or React Native: median PLN 40,000 — a hard benchmark. Native apps (iOS and Android built separately) are 2.5 times more expensive than cross-platform. Enterprise: PLN 225,000.

⇲
05|Report · August 2026

The cost of SaaS tools around a company website

355
Observations
91
Providers
17
Categories

Price without volume doesn't exist: 135 of 355 observations are billed per transaction, seat, contact or pageview. The ranking of store platforms flips at PLN 97,050 in annual turnover.

⇲
Collection update

August 2026 — the fifth report

The May 2026 bundle covered four implementation-cost reports. In August 2026 a fifth was added, on recurring costs — The cost of SaaS tools around a company website: 355 observations from the pricing pages of 91 providers. The methodology is shared, but this report doesn't compute medians — its sample is price lists from seventeen categories, so it gives ranges and break-even thresholds instead. The PDF bundle by e-mail includes all five reports.

2026 median landscape

Sixteen benchmarks on a single axis.

The medians of the flagship benchmarks from four reports, plotted on a single logarithmic scale. Each point is a sample median; each line is the P25–P75 range. The Polish web market spans three orders of magnitude.

Image on the Digital Vantage website

Four principles underpinning the whole bundle.

01|Observation

The market's three hardest benchmarks.

Company site PLN 5,900 (n=66), web MVP PLN 30,000 (n=24), cross-platform mobile MVP PLN 40,000 (n=26). Three benchmarks with sample sizes large enough to be treated as representative central measures.

02|Observation

The mid → enterprise jump is a 5x median.

In every market category, the jump between the mid and enterprise tiers is a median of 3–7x. Company site PLN 5,900 → enterprise PLN 100,000. Store mid → enterprise ×3. MVP application → enterprise ×6.

03|Observation

Dedicated B2B starts at a quarter million.

The B2B tier in stores and business applications has medians above PLN 200,000 in all three categories where it exists at all. The complexity of ERP and role integrations is only cheaper in appearance.

Methodology in brief

Four principles underpinning the whole bundle.

01|Principle

Median, not mean.

The Polish market contains projects ranging from PLN 1,500 to PLN 48 million. Under such conditions the arithmetic mean is heavily distorted by outliers. The P50 median and P25/P75 quartiles reflect market reality.

02|Principle

Sample stratification.

Each report segments observations by provider type (agency, software house, freelancer), region of the country, technology stack and market position. Without this, medians blend together.

03|Principle

Publicly available sources only.

All 454 observations come from agency price lists, expert blogs, industry reports, Clutch and GoodFirms profiles, and market announcements. No data under NDA, no data from clients.

04|Principle

Open data, CC BY 4.0.

Raw JSON datasets with Schema.org Dataset metadata are available at each report's URL. Identities are anonymised at the code level, but the source URL and collection date are preserved.

Manifesto

Why Digital Vantage publishes these reports.

There is no public source that shows the complete picture of the Polish web market — from a freelancer building a site for CHF 750 to a corporate implementation worth PLN 50 million. Agency price lists are fragmentary. Industry reports are either paywalled or focused on single segments. Expert commentary in trade media is based on intuition, not on a sample.

These reports are an attempt to fill that gap. They are based on publicly available observations, a consistently applied methodology, and open data. If someone wants to verify a figure, they'll find the raw source in the JSON dataset. If someone wants to republish it — the CC BY 4.0 licence allows it.

Digital Vantage publishes these reports because the industry needs comparable numbers, and publishing them is cheaper than keeping them to ourselves. Each report includes a separate section positioning Digital Vantage against the collected data — transparently, with actual prices from our own price list.

Konrad Barejko

Founder · Digital Vantage

First edition · May 2026

PDF bundle

Need a consultation on pricing your project?

If the report bundle helped with a project decision or with preparing a brief, and you'd like to talk about a specific implementation — Digital Vantage prices web and software projects in the premium boutique segment.

Let's talk about your project
PDF bundle

The entire five-report bundle by e-mail.

Open data

Five datasets. Schema.org. Creative Commons licence.

CC BY 4.0 · Open data

Each report has an accompanying JSON dataset published at the same URL as the report article. The format includes Schema.org Dataset metadata, statistics aggregated per tier, and raw data points — anonymised with codes, but with the source domain and collection date preserved.

Citation attribution in the format: "Source: Digital Vantage, Report on the cost of {category} in Poland, 2026 edition, www.digitalvantage.pl".

Each edition of the dataset is published under its own permanent snapshot URL with the suffix /edycja-{year}/dane.json — the reference will never change its content.

JSON · 80.0 KB

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JSON · 71.5 KB

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JSON · 73.7 KB

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JSON · 80.5 KB

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JSON · 178.5 KB

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