Websites, UX/UI design, Cost of websites, SEO and Website Optimization, Hosting and Infrastructure, E-commerce, Software Development, CMS - Content Management System
Websites - a guide for entrepreneurs
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What do you find in this article?
If you're planning to create a new website for your business - or update the one you've had for years - this guide will help you sort out all the major decisions.
You will learn:
- Why a website is not just a "business card", but a real business development tool,
- How much does it really cost to create a website - What different budgets entail and what you can expect,
- Is it worth making a websiteby yourself or with the help of a specialist - And how to choose the right contractor,
- Which technology to choose - Wizard, CMS, or maybe headless? And why does it matter,
- What to docustomers actually found you - SEO and Google visibility basics,
- What to look for if you want tomarket oneself over the internet - Even if you are starting from scratch,
- WhyUX/UI is often an invisible advantage - and how to make your website intuitive and effective.
This material is not technical.
It's written with the entrepreneur in mind - the business owner, the startup, the specialist who wants to operate effectively, not become a webmaster.
If you care about a site that really works -.
Introduction - why you should understand what a good website is
In 2025, having a website is no longer a matter of prestige. It's a matter of being or not being - visible, accessible and understandable.
Too often I encounter companies that go offline for years or with an outdated website that does more harm than good.
You don't have to be a programmer to change it.
This article is an accessible guide so that you, as a business owner, startup or professional with a business idea - will learn:
- How to organize the knowledge of websites,
- How to avoid pitfalls and overpaying,
- How to build something that really works - for you and your customers.
I'm writing this from the perspective of someone who has been helping entrepreneurs for more than a dozen years - not only creating websites and apps, but also helping them understand,why all this ihow it should work in practice.
I know how difficult it can be to clash with technology - especially when it's not your industry.
But I also know thata conscious entrepreneur is a strong entrepreneur - And that's why this guide was created.
1. website as a tool, not just a business card
Over the years, I have worked with dozens of entrepreneurs - from one-person companies to growing startups.
And I almost always heard the same question:
Do I really need a website when I have Facebook, Google My Business and a phone number?
It's a fair question. But the answer is simple.yes.
Why?
Because a website is more than just a web presence.
It is a tool for work, communication and sales.
What distinguishes successful companies from those that "go around in circles" is precisely the realization that:
- Facebook is changing, and algorithms can limit your visibility overnight.
- Google business card works great, but doesn't give you control - neither the content nor the user experience.
- The phone will not answer itself, and customers are often looking for answers even before they call you.
The site gives you:
- Full control over what the customer sees,
- The ability to build trust 24/7 - through content, photos, case studies, FAQs,
- The foundation for marketing activities such as SEO, Google Ads, mailing campaigns,
- query filtering tool, saving you time and energy,
- a central point to which you can drive traffic from ads, social media and your business card.
I remember a conversation with the owner of a small renovation company in Mazovia.
He said he operates mainly "by referral" and has never had a website.
Together we created a simple service - a few photos, a contact form, a driving map and a "Frequently Asked Questions" section.
The result? Within three months, people from villages he had previously not had access to came forward.
And most importantly, the submissions were specific, because the customer knew what to expect.
It wasn't just a business card - it was a filter to save time and operate more efficiently.
It's not a question of "whether it's worth having a site."
That question should be:
"How do I plan a site that actually works for my business?"
And that's exactly what this guide will be about next.
Why does your company need a website? The most common questions
Yes. Customers are increasingly searching for local services through Google - and a website is your digital business card that allows them to find and trust you.
Not really. These tools are important, but you have no control over them. The site gives you complete freedom - in content, design and features.
At a minimum: who you are, what you do, how to contact you. In addition, it's a good idea to add: photos, reviews, an "about the company" section and FAQs with answers to common customer questions.
2. how much does it cost to create a website?
This is one of the first questions that almost every entrepreneur asks. And very well - because the price is not just a number on an invoice. It's alsoAn indication of what you can expect, what you get in the package and... what you should watch out for.
Before I say "it depends" - because of course it depends - let me tell a short story.
A real-life story: three offers, three different amounts
One of my clients, the owner of a health and safety training company, asked me to help him analyze bids for the site.
He sent me three quotes:
- 800 zloty - "Website in 3 days", from a ready-made template, no contract, one contact email.
- PLN 4,500 - A simple website with CMS, adapted to mobile devices, SEO texts, domain configuration.
- PLN 12,000 - Dedicated project with UX consultation, copywriting, CRM integration and multilingual version.
They were all ... "websites."
But the differences between the two?Like between painting a wall and remodeling an entire floor.
And here we come to the point.
The cost of a site is affected by more than you think:
1.Scope of work
- Is it just a business card or a more elaborate service?
- Do you need a few pages or a full blog, portfolio, reservation system?
- Will you need a store, login, integrations with external systems?
The more features and unique elements, the more specialist hours - and the higher the cost.
2.Graphic design
- Do you use a ready-made template or is the graphic design created from scratch?
- Does the designer conduct a UX/UI audit?
- Will the site be consistent with your brand's visual identity?
Tailor-made design is more expensive - but it also converts better, differentiates the company and is tailored to your industry.
3.Content - that is, who will write it all?
- Do you provide the texts yourself?
- Does copywriting with SEO and client language in mind come into play?
Content creates half the value of a website - and it really isn't worth ignoring.
Too many pages have great graphics but a completely incomprehensible message. This wastes potential.
4.Technology and facilities
- Will it be a simple Wix-type wizard?
- How about an expandable CMS?
- Do you want to have an impact on hosting, loading speed, backups, security?
The choice of technology affects not only the start-up cost, but also the subsequent capabilities and maintenance costs.
5.Post-implementation support
- Will someone take care of updates, security, possible fixes?
- Will you have access to the panel and training on how to use it?
One-time cooperation is one thing, butlong-term support gives peace of mind And saves time in the future.
So how much does a website really cost? Sample forks (2025):
Page type | Scope | Net cost |
|---|---|---|
Business card type site (1-3 sub-pages) | ready-made template + simple CMS | 1000-3000 zloty |
Small business website | design + copywriting + CMS | PLN 4000-8000 |
Enhanced website with features, blog, SEO | dedicated design + implementation + strategy | PLN 8,000-15,000 |
Online store / website with integrations | UX, API, CRM, e-commerce | PLN 12,000-35,000+ |
Of course, these are just examples - your situation may be simpler or more complex.
But these forks will help you get an idea,Where you are and where you want to get to.
What is worth remembering from this section?
- Don't just ask "how much does a site cost," but "what do I get at that price."
- Cheap sites often turn out to be the most expensive - if you have to revise them later.
- A well-planned website isinvestment, not cost - because it can bring a real return.
The most common questions about website costs
You can - but it depends on what you mean by "good".
If you have a technical flair, time and want to create a simple business card in a tool like Wix, Webflow or WordPress - it is as feasible as possible.
But if you care about a site that:
- looks professional,
- is optimized for SEO,
- works well on phones,
- Has a logical structure and converts...
...it's probably better to invest in working with someone who does it professionally.
Make a list:
- What absolutely must be on the site?
- What can you prepare yourself (e.g. photos, content)?
- Can you break the project into phases?
You can start with a so-called MVP (minimum viable product): for example, one page with a contact form and an "About Us" tab.
Then, step by step, expand the site as the company grows.
Definitely yes - especially if you care about your customers and not just your "online presence."
Good text:
- explains what you do and for whom,
- inspires confidence,
- Leads the customer by the hand to action (e.g., contact).
Too many sites lose conversions because they are written from the owner's perspective, not the customer's.
And the customer wants to know:Is this a solution for me?,what will it get me?,Can I trust this company?
Transparency is the key.
A well-prepared offer should include:
- The scope of work (what will be done, how many subpages, what features),
- Technologies and tools (CMS, hosting, integrations),
- phasing and schedule,
- Total cost and any additional costs (e.g., maintenance, technical care).
If the offer is one sentence: "A website for 3500 PLN", without details - ask additional questions. Lots of questions.
It's like comparing a car with a bicycle - both are used for getting around, but in completely different ways.
Differences may result from:
- Contractor experience (freelancer vs. agency),
- Technology,
- Quality of graphic design and content,
- Additional services (strategy, SEO, integrations),
- scale and customer expectations.
More expensive is not always better, butit's always a good idea to know what you're paying for.
3. how to make a website yourself (or with someone)?
This is a question many entrepreneurs ask themselves, especially at the beginning of their journey.
And there's nothing surprising about that - because on the one hand, the Internet tempts with DIY tools, and on the other - everyone around is repeating:"you'd better outsource it to a specialist"..
So... what to do in the end?
The answer is not universal. But there are clear criteria to help you decide.
Option 1: Do it yourself - for whom, when and how?
For whom?
- For people who have the time and desire to learn new tools.
- For companies at a very early stage (e.g., MVP test, landing page for a campaign).
- For local services with a simple scope (e.g., office, plumber, instructor).
What can you use?
- Page builders: Wix, Webflow, Squarespace - intuitive, visual, quick starts.
- WordPress.com - Free CMS with ready-made themes.
- Google Sites - For very simple needs (e.g., internal company pages).
Pros:
- Low startup costs (sometimes just your time),
- content control,
- quick start.
Minuses:
- lack of flexibility,
- The risk of underdeveloped UX or SEO,
- Time-consuming and frustrating with more advanced elements.
Example from life:
One client created a landing page on its own in Webflow to test interest in a new service (workshops for nutritionists).
He collected 80 email addresses in 2 weeks - and only then invested in a professional website and campaign.
A well-planned test → a wisely invested budget.
Option 2: Working with a contractor - when is it worth it?
For whom?
- For companies that want to launch a full-fledged website right away.
- For people who do not have the time or desire to deal with technology.
- For those who see the site as an investment in sales and development.
What does cooperation look like?
- Conversation - getting to know business needs and goals.
- Workshop or brief - gathering information about the industry, customers, competitors.
- UX/UI design - mockups, design, site structure.
- Copywriting and content - texts, photos, graphics.
- Programming and implementation - "coding" the site.
- Tests + publication + support.
Pros:
- time savings,
- A strategic approach to content and UX,
- A better fit for your customers.
Minuses:
- higher initial cost (but usually with a better return),
- The need to engage in cooperation (it's not "buy and forget").
How do you make a decision? Ask yourself 3 questions:
- How much time do you have?
If you have a few hours a week and want to learn - the wizard is a good starting option.
If time is your most valuable resource - delegate. - What is your budget?
You will make a website yourself for 0-300 PLN.
With a contractor, you'll pay more - but you'll get something much better tailored. - What are the purposes of the site?
It is only supposed to be a "business card," whether it has aconvert, educate and sell?
What is worth remembering from this section?
- Creating a site yourself is a good option to get started - as long as you have the time and simple requirements.
- Working with a professional is an investment that pays off - especially if you want to move faster and without mistakes.
- Or you can combine the two worlds: start on your own, and then outsource optimization or development.
On your own or with a contractor? Here's what you should know
For starters - often yes.
Wizards provide quick visuals, easy content editing and low start-up costs.
But.
If you want full control over SEO, performance, accessibility and security - over time their limitations can start to get in the way.
Good for MVP, but not always in the long run.
Not really.
A good contractor will guide you through the process, butYour commitment is key - especially at the beginning.
You are the one who knows your company, customers, language, pains and values best.
The best sites are created when the client and the contractor work together - not just on a "please do this" basis.
You don't have to - but it's worth thinking about beforehand.
If you outsource the whole thing, the contractor may offer:
- Copywriting (i.e., writing texts tailored to clients and Google),
- A photo shoot or stock photo database,
- Assistance in the structure and arrangement of content.
The more you prepare to start (even sketchily), the faster and smoother the whole process will go.
4. which technology to choose? CMS, Headless, or maybe something else?
I remember a training company owner asking me:
"Listen, I have no idea what WordPress, Headless and CMS mean. I'm supposed to have a site and it's supposed to work - what should I choose?"
And that's the bottom line.
You don't need to know all the technologies - but it's worth knowing,what options you have iWhat implications they have for you and your business.
1. CMS - or content management system
A CMS (from Content Management System) is a software that allows you to edit a website without knowing the code.
The most popular systems:
- WordPress - the most popular CMS in the world (used by more than 40% of sites)
- Joomla, Drupal, Typo3 - less popular, more technical
- Payload, Strapi, Sanity - modern CMS, often "headless" (about that in a moment)
CMS is a great option if:
- you want a full site with pages, blog, gallery, etc...,
- You care about easy editing (adding photos, text, entries),
- You plan to develop content and SEO.
For small and medium-sized businesses, WordPress will be sufficient in 90% of cases - As long as it is configured well.
2. headless CMS - that is, content separated from design
Headless sounds threatening, but rest assured - it's not about headless 😄
This is an approach in which content and design are managed separately. The CMS stores the data, but you decide where and how it will be presented (e.g. on the website, mobile app, newsletter, etc.).
Advantages:
- flexibility and speed,
- Easy scaling (e.g., multiple language versions, integrations),
- ideal for companies that plan applications, portals, complex systems.
Disadvantages:
- higher cost of implementation,
- requires a technical team or an experienced contractor.
If you are planning something more than a page - such as.Web application, e-learning, CRM or reservation system - then headless could be a hit.
3. page builders (Wix, Squarespace, Webflow).
These are drag & drop tools that allow you to build the site yourself - without programming.
Advantages:
- low startup costs,
- quick visual effect,
- Ideal for testing and MVP versions.
Disadvantages:
- Limited flexibility and scalability,
- more difficult to optimize for SEO,
- Platform dependency (you don't have full control over the data).
Good for starters,But if you plan to develop your business online - think about moving to a CMS or dedicated website.
What technology should you choose for your business?
Script | Recommendation |
|---|---|
A simple company website | WordPress (or other CMS) |
Landing page for a campaign | Webflow, Squarespace |
Website with blog + SEO | WordPress with a good template and optimization |
Developed service with integrations | Headless CMS + dedicated frontend |
Web application, reservation system, customer panel | Dedicated solution with API |
What is worth remembering from this section?
- It's not the technology that matters most, it's the goal - Match the tool to your needs, not the other way around.
- CMS (e.g., WordPress) is a safe choice for most companies - simple, effective and expandable.
- Headless and dedicated solutions are options for more complex projects that require flexibility and growth.
- Page builders are good to start with, but they have their limitations - it's worth knowing the limits of that convenience.
Choosing technology for a website
It's like comparing a bicycle to a car - both will get you to your destination, but in a completely different way.
- Wix / Webflow / Squarespace are "out of the box" tools - fast, simple, limited.
Ideal for startups, MVPs, service tests. - CMS - gives more control, better SEO, expansion in the future and the ability to work with professionals.
If you are thinking about the site long-term - it is better to choose a CMS (such as WordPress or Payload CMS).
Don't.
Most CMSs have friendly administration panels.
If the site is designed and implemented well, adding content will be as easy as writing a Facebook post.
If you just want to add blog posts, update your listing or upload photos - you don't need to be a programmer.
"Headless" means that the content (i.e., the "head") is separated from the way it is displayed (i.e., the "body").
In practice:
- You manage the content in one place (CMS),
- But you can display them in multiple channels: on the website, in the mobile app, in the CRM system, in emails, etc.
Headless gives flexibility and efficiency, but requires a more sophisticated technical approach.
If your goal is to createweb or mobile application (e.g., reservation system, customer panel, management tool), then:
- Headless CMS + dedicated frontend (React / Vue / others) will be the best solution.
- You might also considerapplication frameworks (e.g. Next.js, Laravel, Django) as needed.
Important: technology must be matched tofunctions and strategies, not only to the appearance.
Yes - but it can be time-consuming and expensive.
That's why it's worth asking yourself at the outset:
- Should my website be "for now" or "for development"?
If you plan to scale, SEO, automation, integrations - choose something that has growth potential (e.g., a CMS with an option to migrate to headless).
5. SEO and visibility - how are customers supposed to find you?
Imagine that you have created a great site - it looks beautiful, works fast, has a good description of the offer.
The problem is.no one sees it.
It's like putting up a new office in the woods, with no signposts, map or phone number.
And that's exactly why you need SEO. Not as "Google magic," butas a set of practical activities, which will help your website reach people whoare already looking for what you offer.
What is SEO, anyway?
SEO (Search Engine Optimization) is a process that helps your website appearhigher in Google search results.
That is:
- Someone types in "kancelaria podatkowa warszawa" - your site is likely to come up.
- Someone searches for "how much does a coaching session cost" - and comes across your article.
SEO isnot only technology. It alsostrategies, content and structure A site that responds to users' needs.
What elements affect the visibility of the site?
1.Keywords
What your customers type into Google.
Your site should include these words - in titles, headings, descriptions, URLs.
Example: if you are an electrician from Poznan - your website should contain phrases like "electrician Poznan", "electrical services Poznan", "electrical emergency service".
2.Content
Google loves good content. And good content is:
- valuable blog articles,
- Answers to customer questions,
- Service descriptions that are clear and specific.
If your page consists of only three sentences - you are not giving the search engine much to analyze.
3.Site structure
Your website should be:
- logical (simple navigation),
- Responsive (look good on phones),
- fast (charging in <3 seconds),
- understandable (clear headings, descriptions, CTAs).
A well-designed structure is not only UX - it is also the basis of SEO.
4.Links (internal and external)
- Internal links help Google understand the connections between subpages (e.g., from an article about costs you link to a price list).
- External Links (e.g., from industry directories, guest articles, social media) build credibility for your site.
5.Google My Business and local SEO
If you operate locally - be sure to set up and optimize your Google My Business profile.
This allows you to display in maps and local results, such as "accounting office Wroclaw".
Does SEO work right away?
No - and that's worth saying honestly.
SEO islong-term strategy.
Sometimes the first effects are seen after a few weeks, sometimes after a few months.
But if it is done right - it bringssteady, organic traffic without paying for clicks.
What is worth remembering from this section?
- A page without visibility does not work. SEO helps customers find you.
- Content, structure, keywords and links - are the four pillars of good visibility.
- You don't have to be a Google expert - But it's worthwhile to take care of the basics (or have someone who knows about it do it).
- SEO works best when it isAn integral part of your company's strategy, rather than an addition at the end.
.
The most common questions about SEO and visibility.
It works - but you have to approach it strategically and patiently.
SEO is not a one-time action, but a process.
If your site is responsive to customers, works quickly and has well-chosen content - Google will notice that. And it will reward with a higher position.
The best part? Traffic from SEO isfree (in addition to the cost of preparing the site and content), and the effects are cumulative.
You can on your own - especially at the beginning.
It is worth taking care of:
- Correct titles and headings on the page,
- basic keyword analysis (e.g., through Google Keyword Planner),
- Blog posts answering customer questions,
- Adding a company to Google My Company.
However, if you want to operate more intensively or competition is high - it is worth investing in the help of a specialist or agency.
These are the phrases that people type into Google when they are looking for a solution to their problem.
Example: someone who needs a website types "how much does a website cost" or "company website Warsaw".
How to select them?
- start by thinking like a customer,
- check Google hints (suggestions, "similar questions" section),
- Use simple tools like Ubersuggest, AnswerThePublic, Google Search Console.
Yes - local SEO focuses on visibility in your city, region, neighborhood.
Ideal for companies that operate "on-site" - e.g. restaurants, offices, construction services, hairdressers.
Key elements:
- A well-optimized Google My Business profile,
- customer reviews,
- consistent contact information,
- Local keywords (e.g., "plumber Krakow").
Most common causes:
- The site has not been submitted to Google (no indexation),
- Has too little content or is of low quality,
- does not contain relevant keywords,
- Is too slow or unreadable on phones,
- No links from other sites (no "recommendations").
If you're not sure - it's worth doingSEO audit, which will show what can be improved.
6. e-commerce - or how to sell online
Own online store is for many entrepreneursA natural step in the development of the company.
Sometimes it's expanding an offline business (e.g., a boutique, bookstore, manufacturer), and sometimes it's starting from scratch - with an idea for a product or service that can be sold entirely online.
Regardless of which side you approach from -.own e-commerce website is a tool, which can work for you 24/7.
But to do so effectively, it must be well planned - both technically and strategically.
Does every company need an online store?
Not every-but if:
- Your products can be presented online,
- You want to scale sales beyond your local market,
- you have competitors that are already online....
...then e-commerce can open up a whole new revenue channel.
Sometimes a simple shopping module with three products is enough. Sometimes it's worth going a step further - and creating afull-fledged sales system With integration of warehouse, payment, logistics, marketing.
Where to start building an online store?
1.Think about the sales model:
- physical products,
- Digital products (ebooks, training, access),
- Services with online payment (e.g., consultations, bookings).
Each of these models has its own peculiarities - both in terms of technology and in terms of laws, payments, logistics.
2.Choose the platform that fits you:
Platform | For whom? | Pros | Minuses |
|---|---|---|---|
Shopify | quick start, small store | simplicity, hosting included | monthly fees, limited flexibility |
WooCommerce (WordPress) | small and medium-sized stores | high control, expandability | requires maintenance |
PrestaShop | medium-sized stores | advanced features, free | more technical implementation |
Shoper / Sky-Shop (PL) | local companies | PL support, ready integrations | subscription, development restrictions |
Dedicated solutions (e.g. Headless + React) | large stores / startups | flexibility, scalability | high cost of implementation |
You don't have to be familiar with the technology - what's important is that you know what your platformmust operate today and six months from now.
3.Take care of the basics of a successful store:
- descriptions of the products they sell (not just "black, cotton, XL"),
- high-quality photos and/or video,
- A simple purchase path (the fewer clicks, the better),
- Various forms of payment and delivery,
- Clear information about returns, warranty, contact.
4.Think like a customer - and do tests
Too many stores are dropping out not because of lack of product, but because of:
- page loading too slow,
- Poorly designed mobile version,
- complex basket,
- Lack of trust (no reviews, no information about the company, no SSL certificate).
A well-designed storenot only looks, but it works smoothly and builds confidence from the first seconds.
How to attract customers to the store?
Just putting up a store is only the beginning.
You need traffic - that is, customers who will come in and buy something.
Most common channels:
- SEO - Blog content, category descriptions, key phrases
- Google Ads / Facebook Ads - sales and remarketing campaigns
- Social media - building relationships and communities
- Newsletter / e-mail marketing - cheap but effective form of reminder of yourself
A good e-commerce strategy is a combination oftechnology, content and marketing.
What is worth remembering from this section?
- An online store is a tool - and like any tool, it must be well suited to your business.
- Don't start with technology - start with your goal and sales model.
- Good e-commerce doesn't just sell - it builds relationships, educates and allows you to grow.
- Investing in a store is more than just a website - it's an element of your business that can grow with it.
Online sales and web stores
Yes - there are several models for selling without physical facilities:
- Dropshipping - You sell products that the wholesaler sends (you don't hold the goods),
- Affiliation / Affiliate Programs - You promote other people's products and receive a commission on sales,
- Digital products - ebooks, courses, templates - no logistics costs.
It's a good solution if you want to test an idea, minimize risk or run your business remotely.
Definitely yes.
In Poland and the European Union:
- Rules and regulations set out the rules for purchases, returns, complaints,
- privacy policy informs about data processing (RODO),
- Often a cookie policy is also needed.
You can use ready-made templates or order documents tailored to your business (especially if you offer something non-standard).
In addition to the creation of the site, you must reckon:
- The cost of hosting and domain (about PLN 200-1600/year),
- payment gateway fees (e.g., 1.5-2.5% per transaction),
- Integrations with courier companies or ERP systems (optional),
- Marketing (e.g., advertising, SEO, mailing),
- sometimes - technical care or subscription for the platform.
It is worth planning a budget not only "for the start", but for the first 6-12 months of development.
In most cases - yes.
But if you want to test the idea:
- you can start withunregistered activity (income limit, no Social Security),
- use platforms like Etsy, Allegro or OLX - but remember that regulations apply there as well.
It's best to consult an accountant or tax advisor - it's not a big cost, and it can save you a lot of trouble.
- Take care of the basics: good content, photos, an easy path to purchase.
- Start with the people you already have: friends, offline customers, media community.
- Use local advertising (e.g., Facebook Ads with geolocation).
- Consider a lead magnet: for example, a discount coupon for signing up for a newsletter.
A store is not just a "pretty website" - it's the process of acquiring and serving customers. And that starts with.knowledge of it.
7. UX/UI - or how to make your website intuitive and compelling
A beautiful website that doesn't work - it's like a luxury car without a steering wheel.
It's seemingly there... but it's impossible to get anywhere.
And that's why UX and UI are so important.
For the record:
- UI (User Interface) - is everything the user sees: colors, buttons, layout of elements, typography.
- UX (User Experience) - this,how the user feels, moving around the site: whether he finds what he's looking for, whether he's confused, whether he returns.
Bottom line:UI attracts, UX retains and sells.
Why does UX/UI matter - especially for small businesses?
As a business owner, you might think:
"This is probably more important for big brands. With me, it's enough that the website works."
But the truth is.it is small businesses that benefit most from a well-designed user experience.
Because if the customer:
- will enter the site and immediately understand what you are doing,
- Will trust your brand through visual consistency and professionalism,
- quickly finds the "Contact Us" or "Buy Now" button....
...then you have a chance to win against competitors who "just have a website."
What makes for good UX/UI?
- Simple and logical page layout - The user knows where to click and where to look for something.
- Responsiveness - The site looks good and works well on any device (phone, tablet, laptop).
- Charging speed - Users have no patience for long waits.
- Visual consistency - colors, fonts, buttons - everything speaks one brand language.
- Contrast and readability - Clear headlines, clear CTAs, good spacing between elements.
- Intuitive navigation - Like a map in an unfamiliar city - it guides the user step by step.
Related articles:
- Store website - a complete guide for entrepreneurs
(Section on UX in the context of the purchase path and mobile users) - Selling on the Internet - A Comprehensive Guide for Entrepreneurs
(Tips for transparency and conversion on sales pages) - Online store positioning - a complete guide for entrepreneurs
(Relationship between UX and SEO - speed, accessibility, structure, among others)
What is worth remembering from this section?
- UX and UI are not a fad - they are the foundation of an effective website.
- Ensure that your site not only "is," butled the user by the hand.
- Even the simplest service can be professional and intuitive - and this builds trust and sales.
UX/UI in practice
If you care about the site:
- stood out from the competition,
- Was consistent with your brand (logo, colors, style),
- guided the customer step by step to the goal (e.g., contact, purchase),
...then the answer is:yes.
A ready-made template may be enough to start with, buttailor-made project allows you to achieve better results - especially if you treat the site as a business tool rather than an "ornament."
Definitely yes.
Google evaluates not only the content of the site, but alsouser experience, namely:
- charging time,
- mobile version,
- content and link structure,
- rejection rate.
Well-designed UX = user stays longer → Google sees that the site is worth promoting.
Quite a few! For example:
- improve headings - to make it clear what is on the page,
- Simplify the menu - limit the number of items, give logical names,
- Add CTAs (calls to action) - e.g., "Schedule a free consultation."
- check how the site looks on a phone and remove unnecessary elements.
Small changes make a big difference if they are well thought out.
Start with a test with real people.
Ask 2-3 people (from outside your company!) to:
- entered the site,
- have found specific information,
- have performed an action (e.g., sent a form, found a price list).
See where they stop, what frustrates them, what they ask.
Such a "coffee test" yields more than weeks of analysis.
Summary - what is worth remembering from this guide?
Creating a website is not just about technology and design.
It'sconscious business decision, which, if well planned, can make a real difference to the growth of your business, attract customers and save you time.
Here are the key findings from each section:
1. a website is not a business card - it's a tool
A good site works for you, even when you are sleeping.
It sells, educates, answers questions, filters inquiries.
2. price depends on the purpose, not the length of the page
Don't just ask "how much does it cost?", but "what do I want to achieve?".
Understand cost asinvestment in development, not an expense for the sake of having a site.
3. you can make the site yourself - but you don't have to do it yourself
Do you have the time and want to learn? Great.
Prefer to focus on business? Find a contractor who understands you - not just programs you.
4. technology matters - but not more than strategy
WordPress, Headless, wizards? It all depends on what you want to achieve.
Don't choose a tool before you know,what you need it for
5. without SEO, no one will find you
A site that no one can see doesn't work.
Take care of keywords, content, structure, links and local visibility - this is the basis for long-term results.
6. e-commerce is not just a store - it's a process
Online sales are more than a product catalog.
It's the logic, the path to purchase, descriptions, payments, service, marketing - everything has to work together.
What's next?
✓ Review your current site. Ask yourself questions:
- Does it work as it should?
- Does it guide the customer, or does it lose them?
- Does it speak the language of the recipient, or does it just "say it is"?
✓ If you are just planning a site - treat this guide as a checklist.
✓ If you already have a site - go back to the key points and see,What can be improved without a revolution.
Ready for the next step?
If after reading this guide you feel that:
- you know more, but you don't want to waste time on the "trial and error method."
- You want to build a site that truly supports your business,
- or you already have a site and suspect it could be put to better use....
then we are here to help you -.No stitching, no hidden costs, no tech-jargon.
Make an appointment for a free consultation:
✓ We will talk about your idea, site, challenges and opportunities.
✓ We will analyze what works, what doesn't work - and what can be done better.
✓ You will receive a specific action plan - tailored to your industry and capabilities.
It's not an offer presentation. It's a conversation that can give you clarity and direction.
And if you want to work with us - we would be very pleased.
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About the Authors
Konrad Barejko
Your Business Partner, CEO
Experienced technology leader and entrepreneur with over 20 years of experience in the IT industry. Specializes in digital transformation, software product development and building engineering teams. For nearly 15 years, he led B2B teams at a global technology corporation, managing a 40-person team of developers and engineers, multi-million dollar budgets and products deployed at the scale of tens of millions of licenses in EMEA and global markets. Today, as the founder of his own consulting firm, he helps small and medium-sized businesses make smart technology decisions - from website and online store development, to process automation, to comprehensive IT consulting. He combines strategic thinking with a hands-on technical background in web development, DevOps and software architecture. He focuses on a collaborative culture, agile methodologies and solutions that realistically support business growth.
Digital Vantage
Your Partner in Business, Digital Vantage Team
Digital Vantage team is a group of experienced professionals combining expertise in web development, software engineering, DevOps, UX/UI design and digital marketing. Together we carry out projects from concept to implementation - websites, e-commerce stores, dedicated applications and digital strategies. Our team combines years of experience from technology corporations with the flexibility and immediacy of working in a smaller, close-knit structure. We work in agile methodologies, focus on transparent communication and treat each project as if it were our own business. The strength of the team is the diversity of perspectives - from systems architecture and infrastructure, frontend and design, to SEO and content marketing strategy. As a result, the client receives a cohesive solution where technology, aesthetics and business goals go hand in hand.
