The cost of websites in Poland

The report is based on 112 publicly available price observations from 80 independent entities: agency price lists, expert blogs, industry articles, ranking profiles (Clutch, GoodFirms) and market announcements. Each observation records the tier (scope), price range (min/max/typical), region, provider type, technology stack and market position.

The statistical analysis reports the median (P50) as a central measure resistant to outliers, together with quartiles Q1 (P25) and Q3 (P75) to illustrate the spread of offers. The arithmetic mean is also given, but under Polish market conditions — where projects worth PLN 48 million appear (e.g. corporate implementations) — it is heavily distorted by outliers.

The sample was stratified: ~67% interactive agencies, ~17% software houses, ~11% freelancers, ~5% builders such as Wix/Webflow. Tier classification: landing, business card, company, expanded, portal, enterprise — harmonised through a definition map independent of the source's own terminology.

The identities of specific entities are anonymised in the publication (codes AGY-001..080); the full list of sources is available as an open JSON dataset. Data was collected between March and May 2026.

The report's headline finding — a six-tier market price grid.

> How to read this table

> : P25 means 25% of projects were priced below this amount; P50 (median) — the centre of the market; P75 — the top 25%. The number

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> n

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> is the number of independent observations.

Tier definitions (consistent across the entire report)

• Landing: a single long-form page, 1–2 conversion sections, one campaign goal.
• Business card: 3–5 subpages, basic company information, a contact form.
• Company: 6–15 subpages, a blog/news section, a CMS, several forms, basic on-page SEO.
• Expanded: 15+ subpages, integrations (CRM, mailing, calculators), a booking system, multilingual support.
• Portal: a content or industry portal, a user system, advanced features, editors.
• Enterprise: custom architecture, headless, ERP/CRM integrations, multilingual and multi-domain support.

Interpreting the median for a typical project

A service business with 8 subpages, a blog, a form and basic SEO falls into the company tier: 50% of the market will price this scope between CHF 1,800 and CHF 5,000, with a centre of gravity at CHF 2,950. The higher quotes (P75 = CHF 5,000) usually include a custom graphic design, copywriting, integrations (mailing, CRM, conditional forms) and a starter content package.

Across the analysis of 112 observations we identified seven factors, each of which individually shifts project price by at least 50%:

1. Technology stack. WordPress (P50 = PLN 3,600) vs Next.js / headless (P50 = PLN 11,500). The stack decision is the first pricing decision — a difference of up to 3.2x.
2. Custom graphic design. A templated site (WordPress Astra / Elementor) vs a site designed from scratch in Figma. A difference between PLN 3,500 and 4,500 for the same functional scope (confirmed across 12 agency price lists).
3. Copywriting. The client supplies content (saving money) vs the agency writes it (usually +PLN 1,500–4,000). 30+ agencies consistently price copywriting as a separate line item.
4. Language versions. Each additional language version typically adds +20–40% to the base cost (Webflow, Velif, Investnet — consistent across the market).
5. Integrations. CRM, calendars, calculators, booking systems, ERP — each integration adds PLN 2,000–15,000 to the cost. Standard rule of thumb: 3 integrations = +30–50%.
6. Number of subpages above the tier baseline. Above 15 subpages, each additional one costs PLN 200–500 (Webixa, KC Mobile, Hauerpower — consistent figures).
7. Provider type. Freelancer (median PLN 2,500) vs software house (median PLN 30,800) — a 12-fold difference.

The market splits clearly into four competency segments, with pricing resolution reflecting project scale.

Distribution finding: interactive agencies, median PLN 4,000, serve 70% of the market (the SME segment, company-site scope). Software houses, median PLN 30,800, play a different game entirely — projects with integrations, custom logic, headless architecture. Freelancers compete in the budget segment and the lower mid-market.

Anomaly: some interactive agencies achieve single-project prices around PLN 48 million. These are multi-year corporate implementations (LOT, Tauron, Żabka, NBP) — single instances, but ones that strongly skew the arithmetic mean (PLN 88,528). This is why the report relies on the median.

Price medians differ geographically by a factor of 3 — reflecting both team costs and demand structure.

Warsaw is a different league: a median of PLN 15,000 for comparable scope that costs PLN 3,700 in Wrocław/Poznań — a fourfold difference. This stems from: (a) a higher concentration of software houses serving corporations, (b) better availability of senior specialists, (c) higher operating costs. Tricity and Kraków sit in between.

Implication for clients: if the scope allows remote work, choosing an agency from Poznań/Wrocław at the same quality level saves 50–70% compared to the capital.

The stack choice is a fundamental pricing decision.

WordPress dominates the segment below PLN 30,000, which accounts for 70% of the market. It is the standard technology for business card and company sites, where the price-to-value ratio is best. Next.js only appears in the mid and higher segments — it is a technology for premium projects (companies requiring speed, Core Web Vitals, headless CMS, real-time integrations).

The "mixed" category covers projects with a custom backend (Drupal, Laravel, custom PHP) — enterprise territory.

Conclusion for the 2026 market: Next.js currently makes up 5% of weighted observations, but its median (PLN 11,500) shows that agencies choosing this stack position themselves deliberately as premium. WordPress is not disappearing — it remains the dominant solution for SMEs, but Next.js is gaining share in the PLN 8,000–25,000 segment.

Providers classify themselves in the market. Mapping price against declared position shows the classification is fairly consistent.

The split point between budget and mid-market is typically ~PLN 3,500; between mid-market and premium — ~PLN 10,000. A provider that declares itself "premium" prices its projects above PLN 10,000 in 75% of cases; in 25% of cases — above PLN 150,000.

(1) The median holds up, the mean misleads. The arithmetic mean of the Polish website market (including corporate implementations) exceeds PLN 88,000. That figure is useless to a prospective client. A median of PLN 5,900 for a company site captures the "typical offer" far better.

(2) Three centres of gravity. The Polish 2026 market clusters around three median points: PLN 2,500 (a business card site, the "cheap site for a tradesperson" segment), PLN 5,900 (a company site, a "standard service business") and PLN 15,000 (an expanded site, a "business with processes"). Above that figure the dedicated segment begins — projects worth PLN 30,000+ are usually web applications hiding under the name of a website.

(3) Dispersion grows with the tier. A business card site has a standard deviation of PLN 1,400 around a median of PLN 2,500 (CV = 56%); enterprise has a standard deviation of CHF 775,000 around a median of PLN 100,000 (CV = 1550%). The higher the tier, the greater the role of individual project arrangements.

(4) WordPress vs Next.js are two different markets. Although technically both are website options, in pricing terms they are two different segments — a median of PLN 3,600 vs PLN 11,500. Clients should choose their stack deliberately, depending on (a) performance/SEO requirements, (b) integration needs, (c) long-term maintenance budget.

(5) Hourly rate for Polish software houses in 2026: PLN 100–400/h. Our observations show a consistent range: freelancer PLN 50–150/h, interactive agency PLN 120–250/h, software house PLN 200–400/h. Top premium Polish software houses publish rates of USD 50–99/h on Clutch (USD 25–49/h for some outliers — e.g. Apptension, Crafton, despite clients such as Google, LOT, Tauron).

(6) Lemon.io 2026 hourly rate: senior PL USD 41.70/h, strong senior USD 50.50/h, max USD 65/h (roughly CHF 85–133/h). A realistic benchmark for a senior developer from the Polish market in 2026.

(7) Useme 2025 (average hourly project rates on the platform): development PLN 5,014, UX/UI PLN 3,656, marketing PLN 1,500–2,500. This shows the freelance market achieves significantly lower rates than agencies.

(8) Public grants influence the market. In 2026, the Polish PARP "SME Digitalisation" programme offers grants of PLN 5,000–100,000, creating a new segment of business owners ready to invest in quality websites — in the PLN 30,000–60,000 range, which was previously marginal.

A section on transparent positioning of Digital Vantage's own price list. Digital Vantage figures are not included in the market median.

Digital Vantage is a Polish premium agency using the Next.js + Payload CMS + MongoDB stack, with a rate of CHF 110/h (Poland), EUR 75–95/h (EU). We deliberately position ourselves outside the WordPress/template segment — in the segment built from scratch, with an emphasis on performance and headless architecture.

Digital Vantage base price list vs market medians per tier

Positioning rationale

DV positions itself in the mid-premium segment: a reasonable budget (P75 mid-market = CHF 5,000 for a company site, Digital Vantage = CHF 4,500 — within range), but with a premium stack (Next.js instead of WordPress) and no templates. This position is a deliberate choice — Digital Vantage does not compete with template-based agencies (a different market pricewise), but with Polish software houses choosing a modern frontend.

Digital Vantage hourly rate: context

• The general Polish software house market in 2026: CHF 50–200/h
• Premium software houses publishing on Clutch: USD 50–99/h (roughly CHF 100–198/h)
• DV: CHF 110/h (Poland) — at the lower end of premium, but still within the premium segment
• DV: EUR 75–95/h (EU) — equivalent to roughly CHF 160–202/h for European clients

Digital Vantage's rate is deliberately moderate within the premium segment, to remain accessible for the Polish SME market. The higher rates (EUR 95/h) for the EU market reflect the higher prices of comparable German/Scandinavian agencies (CHF 125–200/h for DE, CHF 150–250/h for the UK).

Data sources: 80 unique market entities — price lists published on their own websites (category agency_pricelist), industry articles with specific price ranges (listicle, benchmark), ranking portals (quote_aggregator — Clutch, GoodFirms), freelance platforms (marketplace — Useme, Oferteo, Fixly).

Collection window: March–May 2026. Every observation is dated; entries older than 12 months are excluded from the analysis.

Exclusions from the analysis: - Offers without a specific price range ("individual quote" with no range given) — excluded from the statistics, used only for strategic context. - Outliers were not removed (a decision made in favour of distribution transparency); instead the report uses medians (P50) and quartiles (P25, P75) rather than the mean.

Currency conversion: offers in USD and EUR were converted at the Q2 2026 average exchange rate, expressed in Swiss francs (1 USD ≈ CHF 2.00, 1 EUR ≈ PLN 430). Hourly-rate ranges were not extrapolated into project prices (per-project ranges were collected independently).

Anonymisation: each entity was assigned a code such as AGY-001, ECM-002. The full list of sources is available in the open JSON dataset at /zasoby/raporty/web/koszty-stron-internetowych/edycja-2026/dane.json. The code-to-entity mapping is kept in the report editorial archive.

Limitations: the "portal" tier has only 4 observations — the values indicate direction but require validation in a future edition. The "enterprise" tier covers projects worth PLN 10,000–4,800,000 — the dispersion is so large that the median is directional, not predictive.

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Report prepared by the Digital Vantage team. Data collected from publicly available sources. Full methodology, source list and open JSON dataset are available at www.digitalvantage.pl/zasoby/raporty/web/koszty-stron-internetowych/edycja-2026.

Citation: "The cost of websites in Poland — 2026 edition", Digital Vantage 2026.

Next edition: Q1 2027.