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Not every entrepreneur wants to invest big money in a website right away - especially at the beginning of a business when budgets are tight. In such a situation, the natural question is:"Can I make a website for free?" The answer is:yes, but....
Creating a website seems deceptively easy - after all, we have website builders, ready-made templates and free tools - thisin fact, it is a complicated process.
Why? BecauseThe website itself is just the beginning. It needs to be optimized for SEO, fast, aesthetically pleasing, well-designed in terms of UX (user experience), and on top of that, secure and in line with current trends. You can make it yourself, but will the result be effective?
Free solutions exist, but they have their limitations. In this section, we'll look at three of the most popular ways to create a website at no cost - and situations where it's worth it, and where it's better to invest in a professional solution, though.
If you want to create a site quickly and without coding knowledge,website builders is the simplest option. Popular platforms include:
✓Wix - intuitive, but the free version has ads.
✓WordPress.com - great for blogs and small sites, but severely limited in the free plan.
✓Google Sites - ultra simple, but not very flexible.
✓Weebly - similar to Wix, but less popular.
Advantages:
✔ Easy to use - drag and drop, done!
✔ You don't need to know programming.
✔ Free options allow you to create a basic site in a few hours.
Disadvantages:
❌ The address of the page in the subdomain (e.g.myfirma.wixsite.com instead ofmojafirma.pl).
❌ Functional limitations and lack of full control.
❌ Platform ads on your site - it looks unprofessional
Who is it good for?
For freelancers, bloggers and small businesses that are just testing an idea and do not need full personalization.
WordPress.org is one of the most popular systems for building websites. By itself, it isfree, but. requires hosting and a domain, which generates costs (more about this in the following sections).
Advantages:
✔ Huge expansion possibilities.
✔ Full control over the site - no ads, own domain.
✔ Access to thousands of free themes and plugins.
Disadvantages:
❌ Requires some technical knowledge (installation, configuration).
❌ Hosting and domain are additional costs (starting at £100 per year).
❌ Without paid plugins and themes, you won't achieve full personalization.
Who is it good for?
For people who want to haveprofessional site with the possibility of development, but are willing to take the time to learn.
If your business operates locally, Google offersfree website As part of your Google My Business profile. You can create a simple page based on information from your Google business card.
Advantages:
✔ Completely free.
✔ Quick setup (a few minutes).
✔ Site immediately visible in Google.
Disadvantages:
❌ Very basic - no personalization.
❌ It is mainly suitable for local companies.
❌ It will not replace a full-fledged website.
Who is it good for?
For local service companies that only need a basic online presence.
Even if you manage to create a site for free,this does not yet mean that it will be effective. Why?
The most common mistakes of free sites:
❌ Slow loading - users leave the site if it doesn't load in 3 seconds.
❌ Lack of optimization for mobile devices - most traffic comes from phones.
❌ Incorrect SEO structure - the page does not appear in Google search results.
❌ Limited customization options - you can't add features that will actually attract customers.
If the site hasyield real business results, just "putting it up" is not enough. You need to update it regularly, take care of its optimization and improve its visibility in search engines.
A free site will suffice if:
It is better to invest in a professional site if:
Options for a free site:
1️.Page Builder (Wix, Weebly) - fast and easy, but with ads.
2️.WordPress.org - Full control, but requires hosting and knowledge.
3️.Google My Business - super easy, but only for local businesses.
My verdict
Free solutions are good for getting started, but if you want your site tolooked professional and attracted customers, it is worth investing in something more.
Are you planning a site for your business? Get in touch and find out what option will work best for you!
This is not one article - it's a comprehensive guide!
Every section you see here isseparate article, which takes an in-depth look at one of the key topics related to website costs.
If you want to understand,how much does a website really cost,how to avoid hidden costs ihow to optimize your budget, this series of articles will help you takean informed business decision.
Below you will findfull index of articles, which will guide you step by step through the entire process of planning a budget for the website.
Each article is a separate guide that you can read independently of the others.
Your Business Partner, CEO
Experienced technology leader and entrepreneur with over 20 years of experience in the IT industry. Specializes in digital transformation, software product development and building engineering teams. For nearly 15 years, he led B2B teams at a global technology corporation, managing a 40-person team of developers and engineers, multi-million dollar budgets and products deployed at the scale of tens of millions of licenses in EMEA and global markets. Today, as the founder of his own consulting firm, he helps small and medium-sized businesses make smart technology decisions - from website and online store development, to process automation, to comprehensive IT consulting. He combines strategic thinking with a hands-on technical background in web development, DevOps and software architecture. He focuses on a collaborative culture, agile methodologies and solutions that realistically support business growth.
Your Partner in Business, Digital Vantage Team
Digital Vantage team is a group of experienced professionals combining expertise in web development, software engineering, DevOps, UX/UI design and digital marketing. Together we carry out projects from concept to implementation - websites, e-commerce stores, dedicated applications and digital strategies. Our team combines years of experience from technology corporations with the flexibility and immediacy of working in a smaller, close-knit structure. We work in agile methodologies, focus on transparent communication and treat each project as if it were our own business. The strength of the team is the diversity of perspectives - from systems architecture and infrastructure, frontend and design, to SEO and content marketing strategy. As a result, the client receives a cohesive solution where technology, aesthetics and business goals go hand in hand.

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