Cookies

We use cookies for analytics and advertising. You can accept all, keep only necessary, or customize your preferences. Cookie Policy

Digital Vantage LogoDigital Vantage Logo
  • About us
  • Offer
    • Websites
    • Web Applications
    • Applications
    • Technology consulting for companies
    • Online marketing and branding
  • Resources
    • Blog & News
    • Tools and calculators
    • Templates and checklists
    • Independent industry reports
  • Contact
Let's talk!
Digital Vantage LogoDigital Vantage Logo
  • About us
  • Offer
  • Resources
  • Contact
  • Szukaj w artykułach ⌘K
    • Websites
      Building a professional online presence
    • Web Applications
      Dedicated web applications - automate and grow your business!
    • Applications
      Custom solutions tailored to your business needs
    • Technology consulting for companies
      That support business Technology consulting for companies where technology has stopped keeping up with business
    • Online marketing and branding
      Designing logos, corporate colors and letterheads
    • Blog & News
      News from the digital world.
    • Tools and calculators
      Before you start talking to an agency, check how much your project should cost.
    • Templates and checklists
      Professional checklists for B2B companies
    • Independent industry reports
      Cyclical report programs based on publicly available sources
Let's talk!
Digital Vantage LogoDigital Vantage Logo

Digital Vantage
Tel+48 663 877 600, +48 22 152 51 05
Andriollego 34, 05-400 Warsaw
REGON: 540674000
EU VAT: PL5321813962

Services
  • Websites
  • Company websites
  • Landing page
  • Web applications
  • Mobile apps
  • MVP for startups
  • Software development
  • Technology consulting
  • Online marketing and branding
  • Website pricing
Digital Vantage
  • About us
  • Contact
  • Let's talk about your business
  • Resources for business
  • Site map
Articles and guides
  • Websites
  • Online stores
  • Starting a business online
  • Web applications
  • Business applications
  • Google Business Profile
  • SaaS software
  • Glossary
Industry reports
  • Polish web market price analysis
  • Website costs
  • Online store costs
  • Web application costs
  • Mobile app costs
  • SaaS tool costs
Tools and calculators
  • Website cost
  • Online store cost
  • Web application cost
  • Website maintenance cost
  • Online store TCO
  • Website speed test
  • Quiz: website or app
  • Quiz: which e-commerce platform
  • Quiz: WordPress or headless
  • Quiz: ready-made SaaS or custom
Checklists and templates
  • Launching a website
  • Website audit
  • E-commerce UX checklist
  • Store migration
  • Choosing a web agency
  • Website security
Follow Us
FacebookInstagram
© Digital Vantage - Warsaw, Poland
Cookie PolicyPrivacy PolicyConditions
English|Français
© 2026 Digital Vantage. © 2024 Digital Vantage. All rights reserved.
Digital Vantage LogoDigital Vantage Logo

Digital Vantage
Tel+48 663 877 600, +48 22 152 51 05
Andriollego 34, 05-400 Warsaw
REGON: 540674000
EU VAT: PL5321813962

★ 5.0
Google reviews
24h
We reply on business days.
20+ yrs
in IT/B2B EMEA
100/100
Desktop PageSpeed
© Digital Vantage - Warsaw, Poland
Cookie PolicyPrivacy PolicyConditions
English|Français
© 2026 Digital Vantage. © 2024 Digital Vantage. All rights reserved.

Table of Contents · 7 sections

In this article

  1. 01PCI DSS — what it is, who checks compliance
  2. 02Which SAQ applies to your shop
  3. 03"PCI 4.0" — what changed, and why 31 March 2025 matters
  4. 04Data protection under Swiss law (FADP)
  5. 05A data-security breach: no fixed deadline, conditional notice to customers
  6. 06Switzerland's own critical-infrastructure reporting duty
  7. 07Security checklist
  1. Home›
  2. ›
  3. Blog & News from the Digital World›
  4. E-commerce — what it is, what the Swiss market looks like and where to start an online store›
  5. Ecommerce operations: the four processes that decide your costs after launch›
  6. PCI DSS and data protection for an online store — what to get right before you accept card payments
Security·E-commerce·E-commerce operations·12 min czas czytania·16 024 znaki·2240 słów

PCI DSS and data protection for an online store — what to get right before you accept card payments

Kod QR

PCI DSS v4.0.1: which SAQ fits your payment setup, the FADP breach duty (Art. 24) and whether the Swiss ISA reporting duty reaches a small shop.

Bezpieczeństwo i RODO. Bazowy standard i zgodność w e-commerce
RE
Redakcja Digital VantageYour Partner in Business, Digital Vantage Team · Digital Vantage team is a group of experienced professionals combining expertise in web development, software engineering, DevOps, UX/UI design and digital marketing. Together we carry out projects from concept to implementation - websites, e-commerce stores, dedicated applications and digital strategies. Our team combines years of experience from technology corporations with the flexibility and immediacy of working in a smaller, close-knit structure. We work in agile methodologies, focus on transparent communication and treat each project as if it were our own business. The strength of the team is the diversity of perspectives - from systems architecture and infrastructure, frontend and design, to SEO and content marketing strategy. As a result, the client receives a cohesive solution where technology, aesthetics and business goals go hand in hand.
Publikacja27 paź 2025
Aktualizacja3 paź 2026

PCI DSS, Swiss data protection law and Switzerland's own critical-infrastructure reporting duty are three separate obligations that are easy to lump together as one vague "security" problem — and they have very different scopes. PCI DSS only applies to shops that accept card payments, and its actual scope depends on how the card payment is wired in: a redirect to the payment provider's own page gives you the smallest scope, an embedded iframe requires more. Swiss data protection law applies to every shop that processes customer data, regardless of the payment method. The Swiss critical-infrastructure reporting duty, despite the attention NIS2 gets in the EU, typically doesn't reach a single-vendor online shop at all. This article goes through all three, stating clearly what is confirmed at the source and what isn't.

PCI DSS — what it is, who checks compliance

PCI DSS (Payment Card Industry Data Security Standard) is a data security standard for payment card data, developed by the card payment brands and maintained by the PCI Security Standards Council (PCI SSC). The current version of the standard is PCI DSS v4.0.1 — it appears under that title in PCI SSC's own document library, alongside the document "PCI DSS Summary of Changes v4.0 to v4.0.1" (pcisecuritystandards.org/document_library, read 2026-10-01). PCI SSC published v4.0.1 in June 2024 as a limited revision of v4.0 — with editorial fixes and clarifications, but "There are no additional or deleted requirements in this revision" (PCI SSC blog, 11 June 2024, read 2026-10-01).

Who checks compliance? Not PCI SSC itself — the organisation publishes the standard, but verification is carried out by the compliance-accepting entity, usually an acquirer (the merchant's bank for card payments) or a payment brand. PCI SSC's own FAQ is explicit about this: "Merchants should continue to consult with their compliance-accepting entity, the entity to which the SAQ will be submitted (typically, an acquirer (merchant bank) or the payment brands), to determine if the merchant is required to submit an SAQ, and if so, which SAQ is appropriate for the merchant's environment" (pcisecuritystandards.org/faqs/1588, read 2026-10-01). In other words: it's your acquiring bank, or the payment provider you work with, that decides which document you need to fill in — not you, and not this article.

Payment providers publish attestations for their own services — Stripe, which also serves Swiss merchants, says a PCI-certified auditor evaluated it and certified it to "PCI Service Provider Level 1" (docs.stripe.com/security, read 2026-10-01). That certification covers the provider's systems, not your website. Some providers go a step further and tell you which SAQ to file based on how you integrated them (Stripe says it does this in its Dashboard), but your shop's own compliance remains your responsibility.

Which SAQ applies to your shop

SAQ (Self-Assessment Questionnaire) is the self-assessment form a merchant uses to confirm PCI DSS compliance — its scope depends on exactly how the card payment is wired into your site.

If you redirect the customer to the payment provider's own page (e.g. an HTTP 30x redirect, a meta-redirect or a JavaScript redirect) or fully outsource the payment (e.g. an emailed payment link to a TPSP) — that's the smallest scope: you typically qualify for the simplest SAQ A (provided you meet the other eligibility criteria, which your acquirer will confirm), and the specific, additional script-protection criterion does not apply to your shop. PCI SSC's FAQ #1588 states this directly: the SAQ A r1 script criterion "does not apply to e-commerce merchants with a webpage that redirects customers from the merchant's webpage to a TPSP/payment processor […] or e-commerce merchants that fully outsource payment functions to a TPSP/payment processor" (read 2026-10-01). That doesn't mean zero obligation, though — a separate PCI SSC FAQ (#1604) confirms that SAQ A "includes requirements for external vulnerability scanning by a PCI SSC Approved Scanning Vendor (ASV)… even where payment processing is fully outsourced to a third party" — so even with a full redirect, you still need an ASV scan of your own site. A redirect gives you the smallest scope, not a zero one.

If you embed the provider's payment form in an iframe on your own page (the customer pays without leaving your domain, but the card field itself is rendered by the provider's iframe) — the SAQ A r1 script criterion does apply to you. FAQ #1588: "The above SAQ A eligibility criteria only applies to e-commerce merchants with a webpage that includes a TPSP's/payment processor's embedded payment page/form (for example, one or more inline frame(s) (iframes))." In that case you must meet the criterion one of two ways: either apply script-protection techniques against attacks on card data, including those described in PCI DSS requirements 6.4.3 and 11.6.1, or get confirmation from your (PCI-DSS-compliant) iframe provider that their solution already includes such protection — both paths are explicitly listed in the same FAQ.

Which SAQ applies to your payment integration Which SAQ applies to your payment integration — decision diagram Which SAQ applies to your payment integration PCI DSS — a shop that does not process card data on its own server How is the card payment wired in? Redirect to the provider's page or full outsourcing (e.g. an emailed payment link) Usually SAQ A The script-protection criterion does not apply to this shop. An ASV scan is still required, even with a full redirect. Embedded iframe of the provider's form a card form on your own page SAQ A with the script-protection criterion Meet it with protection techniques (incl. requirements 6.4.3 and 11.6.1), or get the iframe provider's confirmation that its solution already does. Which SAQ actually applies, and whether it is required, is decided by the acquirer or a payment brand PCI SSC FAQ #1588 and #1604, pcisecuritystandards.org, read 1 October 2026 www.digitalvantage.ch

Which SAQ applies to your payment integration — decision diagram

PCI SSC FAQ #1588 and #1604, pcisecuritystandards.org, read 2026-10-01

"PCI 4.0" — what changed, and why 31 March 2025 matters

PCI DSS v4.0 introduced a mechanism for "future-dated requirements" — new requirements announced in advance that could be marked "Not Applicable" in a compliance assessment before their effective date, and had to be fully assessed from that date on (FAQ #1564). For the future-dated requirements introduced in v4.0, that cutoff was 31 March 2025 — the release of v4.0.1 didn't change it (PCI SSC blog, 11 June 2024). PCI SSC also confirms directly that requirements 6.4.3, 11.6.1 and 12.3.1 — covering payment-page security and scripts — have applied since 31 March 2025. In the same announcement it removed them from SAQ A itself, replacing them with the script-eligibility criterion described above, and noted that the change doesn't remove or weaken those requirements in the standard itself (PCI SSC blog, 30 January 2025, read 2026-10-01).

A separate FAQ #1593 (March 2025) covers a narrower point: three requirements that, as of 31 March 2025, replaced their predecessors (which became "Not Applicable"). These are 6.4.2 (automated detection/prevention of web-based attacks on public-facing applications, replacing 6.4.1), 8.3.10.1 (for service providers: a customer password change at least every 90 days or dynamic risk analysis, replacing 8.3.10) and 10.7.2 (detection/alerting/response for failures of critical security control systems, replacing 10.7.1). That's not a full list of what took effect that day — only the items that replaced earlier ones.

The line "PCI 4.0 has been strictly enforced since 2025" is worth reading carefully: PCI SSC states outright that "PCI SSC does not define compliance requirements for any organization or set compliance validation responsibilities" — validation requirements are set by the payment brands and acquirers (PCI SSC blog, 30 January 2025). The requirements are mandatory within the standard; how and when your acquirer checks them is something you settle with them.

Data protection under Swiss law (FADP)

Switzerland is neither an EU nor an EEA member, so a shop selling in Switzerland works under the Federal Act on Data Protection (FADP, SR 235.1), whose revised version has been in force since 1 September 2023 (Fedlex, FADP, version of 1 September 2023, read 2026-10-01). If you also sell into the EU, GDPR's own rules on territorial scope can apply in parallel; that is a separate question this article doesn't cover.

The FADP is built differently from GDPR. It does not require a listed legal basis for every processing operation; instead, Art. 6 sets principles that every processing must respect: it "must be processed lawfully", "in good faith and be proportionate", and personal data "may only be collected for a specific purpose that the data subject can recognise". Four provisions matter most in a shop's day-to-day work.

Article 19 (duty to provide information when collecting personal data) requires you to tell the customer, at the point of collection, at least the controller's identity and contact details, the purpose of processing and, where applicable, the recipients or categories of recipients of the data. If data is disclosed abroad (for example to a hosting or email provider outside Switzerland), the state it goes to must also be named. In practice, this is what your privacy policy has to cover.

Article 9 (processing by processors) allows you to hand processing to a processor by contract or by law, provided the processor only processes the data the way you yourself would be allowed to, and no duty of confidentiality prohibits it. Paragraph 2 adds that "the controller must satisfy itself in particular that the processor is able to guarantee data security". Hosting, a SaaS shop platform, an email/SMS provider and a fulfilment company are all typical processors.

Article 8 (data security) requires controllers and processors to "guarantee a level of data security appropriate to the risk by taking suitable technical and organisational measures", and the measures "must make it possible to avoid breaches of data security". The Federal Council sets minimum requirements in an ordinance.

The FADP's sanctions also work differently from GDPR's. Instead of administrative fines against the company, Art. 60 and 61 provide for criminal fines of up to CHF 250,000 against the responsible private individuals who act wilfully: for example, failing to give customers the information required under Art. 19, handing data to a processor without meeting the conditions of Art. 9, or failing to comply with the Federal Council's minimum data-security requirements.

Marketing emails follow separate rules, in the Federal Act against Unfair Competition (UWG, SR 241), Art. 3(1)(o): mass advertising by telecommunication without the customer's prior consent is unfair, with one exception. A seller who obtained a customer's contact details in the course of a sale, and told the customer at that point that they can refuse such messages, may send that customer advertising for its "own similar goods, works or services" without separate consent. Every message must show the correct sender and offer a simple, free way to opt out.

A data-security breach: no fixed deadline, conditional notice to customers

Where GDPR gives you a 72-hour clock, the FADP does something different. Article 24 ("Notifications of data security breaches") sets out the core duties in its first four paragraphs:

> "1 The controller shall notify the FDPIC of any breach of data security that is likely to lead to a high risk to the data subject's personality or fundamental rights as quickly as possible.

> 2 In the notification, it shall as a minimum specify the nature of the breach of data security, its consequences and the measures taken or planned.

> 3 The processor shall notify the controller of any breach of data security as quickly as possible.

> 4 The controller shall inform the data subject if this is required for their protection or if the FDPIC so requests."

Paragraph 5 lets the controller limit, delay or dispense with informing the data subject in defined cases, for example where it is impossible or requires disproportionate effort, or where a public announcement reaches the people concerned equally well. Paragraph 6 states that a notification may only be used against the person who made it in criminal proceedings with that person's consent.

Two differences from GDPR stand out. First, Swiss law sets no fixed number of hours: the standard is "as quickly as possible", and the duty to notify the Federal Data Protection and Information Commissioner (FDPIC) only arises where the breach is likely to lead to a high risk. Second, telling the customers themselves is conditional, which is closer to GDPR's own separate, risk-based duty to inform data subjects than the "72 hours vs. no deadline" headline suggests. If you use an external processor (a hosting or SaaS platform, for instance), its duty under paragraph 3 is to tell you "as quickly as possible", not within a fixed number of hours either.

Switzerland's own critical-infrastructure reporting duty

The EU's NIS2 Directive does not apply in Switzerland: directives bind EU member states through national transposition, and Switzerland is not one of them. Switzerland has its own reporting duty for cyberattacks on critical infrastructure, in the Information Security Act (ISA). The amendment introducing it came into force on 1 April 2025: operators covered by it must report cyberattacks to the National Cyber Security Centre (NCSC), a federal office since 1 January 2024 (BACS in German), within 24 hours of discovery, and have 14 days to complete the report (NCSC, information on the reporting obligation, read 2026-10-01).

Who has to report is set out in a closed list in Art. 74b ISA (AS 2024 257, Fedlex): among others, federal, cantonal and communal authorities, energy and drinking-water suppliers, banks and insurers, hospitals, rail and air transport, registered postal service providers, telecoms providers, cloud, search-engine and data-centre operators based in Switzerland, and companies supplying the population with essential everyday goods whose failure would cause serious supply shortages. Under Art. 74c, the Federal Council exempts organisations where disruption caused by an attack would have only a limited effect on the functioning of the economy or the well-being of the population.

An ordinary online shop selling directly to its own customers is not on that list. The one item worth a second look is the last one: a large retailer of everyday essentials could fall under it. Everyone else should still document the conclusion rather than assume it.

Security checklist

  • You've checked with your acquirer or payment provider which SAQ actually applies to you — not guessed from what your checkout looks like.
  • If you embed a payment form in an iframe, you have either confirmation from the iframe provider or your own script-protection techniques in place (per the FAQ #1588 criterion) — you haven't just assumed "that's the payment provider's problem."
  • Your privacy policy gives at least what FADP Art. 19 requires: the controller's identity and contact details, the purpose of processing, the recipients or categories of recipients and, where data goes abroad, the countries concerned.
  • You have a contract with every processor handling data on your behalf (hosting, SaaS, email/SMS, fulfilment) and have satisfied yourself that each one can guarantee data security (Art. 9).
  • Your marketing emails go only to customers who consented, or to existing customers for similar products with an opt-out offered at collection and in every message (UWG Art. 3(1)(o)).
  • You have a breach procedure: who assesses whether the risk is high, who notifies the FDPIC "as quickly as possible" (Swiss law sets no fixed hour count, unlike GDPR's 72 hours), and when you also inform the affected customers.
  • You've checked Art. 74b ISA and documented that your shop is not on the list of organisations required to report cyberattacks, rather than just assuming it.

If a large part of your sales stack runs on third-party SaaS services (hosting, payments, a cloud ERP), the split of responsibility for data security between you and the provider is a separate, broader topic — we cover it in our article on cloud security.

FAQ

Frequently asked questions about PCI DSS and data protection for online stores

Yes, if it accepts card payments — but the scope of the obligation depends on the integration. Redirecting the customer to the payment provider's own page gives the smallest scope (SAQ A), though even then an ASV scan of the shop's site is required. An embedded iframe for the provider's form adds a script-protection criterion on top. Which SAQ actually applies is decided by your acquirer or the payment brand, not by the merchant itself.

PCI DSS v4.0 introduced a mechanism for "future-dated" requirements — new requirements announced in advance that could be marked "Not Applicable" until a set date. As of 31 March 2025, that batch of requirements became mandatory — PCI SSC confirms this applies to requirements 6.4.3, 11.6.1 and 12.3.1 (payment-page and script security), among others. v4.0.1 itself (June 2024) is a limited revision with no new or removed requirements. How compliance is checked is set by your acquirer or the payment brand, not by PCI SSC.

Not entirely. A redirect or full outsourcing of the payment gives the smallest scope — the SAQ A script-protection criterion doesn't apply — but PCI SSC explicitly confirms that SAQ A still requires an external vulnerability (ASV) scan of the shop's own site, even when the whole payment process is outsourced.

FADP Art. 24 requires notifying the FDPIC "as quickly as possible" of a breach that is likely to lead to a high risk for the people concerned — Swiss law sets no fixed hour count, unlike GDPR's 72-hour clock. Notifying the affected customers themselves is conditional: only if needed for their protection, or if the FDPIC requests it. If you use an external processor, their duty is to tell you as the controller, also "as quickly as possible" — not on a fixed deadline either.

Switzerland has its own reporting duty for cyberattacks on critical infrastructure, in the Information Security Act (ISA), in force since 1 April 2025: covered organisations must report to the National Cyber Security Centre (NCSC) within 24 hours of discovery. The organisations are listed in Art. 74b ISA (energy, water, banks, hospitals, transport, telecoms, cloud and data centres, suppliers of essential everyday goods, among others). An ordinary online shop is not on that list, though a large retailer of everyday essentials should check the last category.

Want to check whether your shop actually meets PCI DSS and Swiss data protection law?

We'll go through your payment integration and customer-data processes with you — and point out which SAQ applies to you, and what's actually missing for FADP compliance.

Let's talk about your business!

Related Posts

  • E-commerce — what it is, what the Swiss market looks like and where to start an online store
    • Ecommerce operations: the four processes that decide your costs after launch

      Ecommerce operations after launch: orders and product data, warehouse and shipping, customer contact, measurement. What to automate, what to outsource.

      • 1.
        Omnichannel in e-commerce — what it is, and when to connect your store with a physical shop

        Omnichannel in e-commerce: the definition versus multichannel, the shared-inventory mechanism between a store and a till, and when to implement it.

      • 2.
        Fulfillment in e-commerce — what it is, what it costs and when it pays off

        Fulfillment for a Swiss online store: what it covers, how providers price it, and when outsourcing your warehouse pays off instead of doing it in-house.

      • 3.
        Ecommerce KPIs — how to calculate GMV, AOV, conversion, CAC and LTV

        How to calculate ecommerce KPIs — GMV, AOV, CAC and LTV — what GA4 calls a key event rate today, and how to build a five-number dashboard to run your store.

      • 4.
        XML Product Feed and Supplier Integration: CSV or API for Your Online Store

        How to integrate a wholesaler XML product feed, CSV file or API connector with your online store, and when each format actually makes sense.

      • 5.
        ERP for ecommerce — integrating ERP, WMS and CRM without data chaos

        ERP for ecommerce in Switzerland: how ERP, WMS and CRM own different data, three integration architectures, and the QR-bill vs EU e-invoicing.

      • 6.
        Ecommerce Customer Service: Fewer "Where Is My Order?" Tickets

        Ecommerce customer service in Switzerland: fewer WISMO tickets, complaint handling under Swiss law, chatbot disclosure and two support metrics that matter.

      • 7.
        Ecommerce automation — what to automate first and how to calculate ROI

        Ecommerce automation: what to automate first, Zapier, Make and n8n pricing, and a formula for ROI in hours worked, not promises.

About the Team

Digital Vantage Team

Your Partner in Business, Digital Vantage Team

Digital Vantage team is a group of experienced professionals combining expertise in web development, software engineering, DevOps, UX/UI design and digital marketing. Together we carry out projects from concept to implementation - websites, e-commerce stores, dedicated applications and digital strategies. Our team combines years of experience from technology corporations with the flexibility and immediacy of working in a smaller, close-knit structure. We work in agile methodologies, focus on transparent communication and treat each project as if it were our own business. The strength of the team is the diversity of perspectives - from systems architecture and infrastructure, frontend and design, to SEO and content marketing strategy. As a result, the client receives a cohesive solution where technology, aesthetics and business goals go hand in hand.

Share:

FacebookTwitterLinkedInEmailWhatsAppMessengerDiscord

Table of Contents · 7 sections · 12 minutes read

In this article

  1. 01PCI DSS — what it is, who checks compliance
  2. 02Which SAQ applies to your shop
  3. 03"PCI 4.0" — what changed, and why 31 March 2025 matters
  4. 04Data protection under Swiss law (FADP)
  5. 05A data-security breach: no fixed deadline, conditional notice to customers
  6. 06Switzerland's own critical-infrastructure reporting duty
  7. 07Security checklist

Comments

Rate this article

No comments yet. Be the first to share your thoughts!

Related Articles

Back to the guide: E-commerce — what it is, what the Swiss market looks like and where to start an online store

⇲
Image on the Digital Vantage website

SMS Marketing for Online Stores in Switzerland — Consent and Compliance

SMS marketing in Switzerland: UWG consent and the soft opt-in, what a campaign costs in CHF, and the Gmail, Yahoo and Outlook rules for email.

Data publikacji: 02/10/2026
Characters: 16168•Words: 2465•Reading time: 13 min
⇲
Image on the Digital Vantage website

Affiliate and Influencer Marketing in Switzerland: How a Store Pays for Referrals

Affiliate marketing in Switzerland: networks and their fees, commission maths, and the UWG and Fairness Commission rules on disclosing paid posts.

Data publikacji: 02/10/2026
Characters: 19127•Words: 2746•Reading time: 14 min
⇲
Image on the Digital Vantage website

Price comparison sites in Switzerland: how they work for an online store

How price comparison sites work for a Swiss store: the CPC model, when a click pays off, Google's CSS rule, and Swiss law on reviews and discounts.

Data publikacji: 02/10/2026
Characters: 16335•Words: 2431•Reading time: 13 min
⇲
Image on the Digital Vantage website

TikTok Shop Switzerland — Why It Isn't Available, and What Is

TikTok Shop and TikTok Shop Ads (GMV Max) are both absent from Switzerland on TikTok's own lists. What that means, and what you can advertise instead.

Data publikacji: 02/10/2026
Characters: 16605•Words: 2469•Reading time: 13 min
⇲
Image on the Digital Vantage website

Facebook and Instagram Ads for Swiss Online Stores — Meta Ads, Catalogue and Dynamic Retargeting

Meta ads in Switzerland for online stores: Shops in open beta, Advantage+ shopping, dynamic retargeting, Pixel plus Conversions API and Swiss tracking rules.

Data publikacji: 02/10/2026
Characters: 16547•Words: 2436•Reading time: 13 min
⇲
Image on the Digital Vantage website

Google Shopping in Switzerland — product ads and Performance Max

Google Shopping in Switzerland: free listings, the CSS requirement for Swiss merchants, Performance Max and how to set a Target ROAS for a product campaign.

Data publikacji: 02/10/2026
Characters: 16431•Words: 2464•Reading time: 13 min
⇲
Image on the Digital Vantage website

Omnichannel in e-commerce — what it is, and when to connect your store with a physical shop

Omnichannel in e-commerce: the definition versus multichannel, the shared-inventory mechanism between a store and a till, and when to implement it.

Data publikacji: 01/10/2026
Characters: 14340•Words: 2071•Reading time: 11 min
⇲
Image on the Digital Vantage website

Fulfillment in e-commerce — what it is, what it costs and when it pays off

Fulfillment for a Swiss online store: what it covers, how providers price it, and when outsourcing your warehouse pays off instead of doing it in-house.

Data publikacji: 01/10/2026
Characters: 14696•Words: 2085•Reading time: 11 min
⇲
Image on the Digital Vantage website

Product Page: What It Needs to Sell, Stay Compliant and Satisfy Google

What a product page needs on the Swiss market: photos, the comparison-price rule, delivery, returns, reviews and Google structured data requirements.

Data publikacji: 01/10/2026
Characters: 19863•Words: 2959•Reading time: 15 min