The cost of online stores in Poland

The report is based on 108 publicly available price observations from 70 market entities: implementation-agency price lists, SaaS platform price lists (Shoper, IdoSell, Shoplo, AtomStore, BaseLinker), trade analyses, Clutch/GoodFirms profiles, agency blog posts.

Each observation records tier (project scope), platform (WooCommerce, PrestaShop, Magento, Shopify, Shoper, IdoSell, dedicated), region, contractor type and market position. The SaaS tier reports monthly subscription costs; the other tiers report one-off implementation costs (net, excluding VAT).

Stratified sample: ~50% interactive agencies, ~15% SaaS platforms (subscription price lists), ~9% software houses, ~26% other (freelancers, marketplaces, benchmarks). 70 entities is a strongly representative sample of the Polish e-commerce market — covering both the lower SME market and the enterprise-platform segment.

In the statistical analysis we report the median (P50), quartiles (P25, P75) and the min–max range. Outliers (projects of PLN 500,000–800,000 for enterprise solutions) strongly affect the arithmetic mean, which is why the report uses medians.

The identities of individual entities are anonymised (codes ECM-001..070); the full source list is available as a JSON dataset. Data was collected between March and May 2026.

A five-tier price grid for the online-store market.

> Note: the "saas" tier reports the monthly subscription for an off-the-shelf platform (Shoper, IdoSell, BaseLinker). The other tiers report a one-off implementation cost. These are two different economic models.

Tier definitions

• SaaS: a ready-made subscription platform (Shoper, IdoSell, Shoplo, Sky-Shop, BaseLinker). The client doesn't own the code, and pays monthly.
• Starter: a store built on WooCommerce/PrestaShop, up to ~50 products, a ready-made template with customisation, a basic catalogue.
• Mid-size: 100–2,000 products, its own visual identity, 2–4 integrations (payments, courier, invoicing, BaseLinker), the local Polish market.
• Enterprise: 1,000+ products, dedicated features, ERP/CRM integrations, marketing automation, a custom catalogue.
• B2B platform: dedicated software with an order workflow, credit limits, individual price lists, ERP integrations.
• Upkeep: monthly post-launch costs (SLA, updates, security).

The choice of platform is the single most important pricing decision. Every platform has its own economics.

Key observations per platform

WooCommerce (P50 = CHF 5,000, n=21) — the widest dispersion in the Polish market. From CHF 750 for a modest startup build (Sklep-WP's price list) to CHF 15,000 for advanced, heavily customised builds. It dominates the SME segment — it's the "default technology" of Polish e-commerce.

PrestaShop (P50 = CHF 7,500, n=16) — the second most popular choice, but with a higher median. Builds mostly fall between CHF 4,000 and CHF 25,000. PrestaShop's dedicated-B2B speciality: CHF 25,000–65,000 (Sellision, Investnet, The New Look).

Magento Adobe Commerce (P50 = CHF 32,000, n=9) — this is already enterprise. The Adobe Commerce licence alone costs USD 22,000/year (CHF 44,000). Builds run CHF 20,000–50,000+. Polish benchmark: SOHOshop Magento B2B CHF 50,000–400,000; KC Mobile packages from CHF 20,000.

Shopify Plus in a headless setup (with Vue Storefront / Sylius / Studio Kalmus) — from ~EUR 2,100/month + a headless integration at CHF 20,000–65,000.

Shoper (SaaS) — the most popular Polish platform. Subscription from CHF 84.50/month (Basic) to CHF 2,700/month (Premium); Netplace reseller from CHF 189/year for selected packages.

IdoSell — a wide range of CHF 14.50–1,049.50/month; the GO+ setup fee CHF 7,500; targets the Polish SME market.

BaseLinker — a CHF 0/month starter package, but for operationally active stores, realistically CHF 49.50–499.50/month (Edikson, KC Mobile's Setup/Standard/Enterprise packages at CHF 1,500 / 2,500 / 5,000+).

Sellision SLA for PrestaShop: CHF 1,450 / 2,400 / 4,800/month for "Active Development" — the top premium upkeep tier.

The market splits clearly into four competency segments, with a price resolution that reflects the scale of the projects.

Distributional finding: interactive agencies, median PLN 4,000, serve 70% of the market (the SME segment, company-site scope). Software houses, median PLN 30,800, are a different game — projects with integrations, custom logic, headless. Freelancers compete in the budget segment and the lower mid-market.

Anomaly: some interactive agencies reach prices around CHF 2,400,000 on individual projects. These are multi-year corporate builds (LOT, Tauron, Żabka, NBP) — one-off, but strongly skewing the arithmetic mean (PLN 88,528). That is why the report is built on the median.

The e-commerce market splits clearly between interactive agencies (the majority) and software houses (the premium/enterprise segment).

Interactive agencies (50% of the sample) serve the Polish SME mainstream — WooCommerce/PrestaShop, median PLN 15,000. Software houses (6%) target enterprise: PrestaShop/Magento/dedicated, median PLN 32,000, P75 = PLN 162,500 — usually dedicated B2B projects.

SaaS platforms are a separate economic model — they sell a subscription, median CHF 299.50/month. That's a completely different purchase decision from an agency build.

Seven factors with ≥ 50% impact:

1. Platform choice. Shoper SaaS PLN 488/month vs Magento Adobe Commerce PLN 64,000 implementation + USD 22k/year — a difference on the order of 100:1. The most fundamental decision.
2. Number of products and variants. Market calculators (KC Mobile, Webixa) consistently show that >2,000 products require a dedicated importer, variants, attributes — +30–50% of the cost.
3. Integrations. BaseLinker integration: PLN 800–3,000. Allegro: PLN 1,500–5,000. Empik/Amazon: PLN 3,000–8,000. ERP (Comarch/Subiekt): PLN 8,000–25,000. Every integration adds 5–15% to the cost.
4. B2B vs B2C. A B2B store — median PLN 226,500 — vs B2C — median PLN 15,000. The difference: individual catalogues, credit limits, customer-specific price lists, order workflow, ERP-bound order management.
5. Multi-store / multilingual. Every additional instance adds +20–40% to the cost (confirmed across 8 price lists).
6. Performance/headless. Standard WooCommerce + template vs Next.js + headless WooCommerce: +50–100% (Studio Kalmus, Sky-Shop, Vue Storefront).
7. Compliance and security. PCI DSS (payments), GDPR compliance, security audits — for stores handling card data: +CHF 10,000–20,000 one-off plus a retainer.

(1) The median holds, the mean misleads. The arithmetic mean of the Polish website market (including corporate builds) is over PLN 88,000. That figure is useless to a prospective client. A median of PLN 5,900 for a company site captures "the typical offer" far better.

(2) Three centres of gravity. The 2026 Polish market clusters around three median points: PLN 2,500 (brochure site, the "cheap site for a tradesperson" segment), PLN 5,900 (company site, "standard service business") and PLN 15,000 (extended site, "a business with processes"). Above that figure, the dedicated-project segment begins — projects of PLN 30,000+ are usually web applications hiding under the name "website".

(3) Dispersion grows with the tier. A brochure site has a standard deviation of PLN 1,400 around a median of PLN 2,500 (CV = 56%); enterprise has a standard deviation of CHF 775,000 around a median of PLN 100,000 (CV = 1550%). The higher the tier, the bigger the role of individual project arrangements.

(4) WordPress vs Next.js are two markets. Although technically both are website options, price-wise they're two different segments — a median of PLN 3,600 vs PLN 11,500. A client should choose the stack deliberately, depending on (a) performance/SEO requirements (b) integration needs (c) long-term upkeep budget.

(5) Polish software-house hourly rate in 2026: PLN 100–400/h. Our observations show a consistent range: freelancer PLN 50–150/h, interactive agency PLN 120–250/h, software house PLN 200–400/h. Top premium Polish software houses publish rates of USD 50–99/h on Clutch (USD 25–49/h for a few outliers — e.g. Apptension, Crafton, despite clients like Google, LOT, Tauron).

(6) Lemon.io hourly rate 2026: senior PL USD 41.70/h, strong senior USD 50.50/h, max USD 65/h (~CHF 85–133/h). A realistic benchmark rate for a senior from the Polish market in 2026.

(7) Useme 2025 (average hourly rates for platform assignments): development PLN 5,014, UX/UI PLN 3,656, marketing PLN 1,500–2,500. This shows that the freelance market lands at noticeably lower rates than agencies.

(8) Public grants are affecting the market. In 2026, the Polish PARP "SME Digitalisation" programme offers grants of PLN 5,000–100,000, creating a new segment of business owners ready to invest in quality websites — in the PLN 30,000–60,000 range that was previously marginal.

Transparent positioning section. DV's own figures are not included in the market median.

DV currently has no fixed store price list — pricing is individual, from the calculator. All builds are based on the Next.js + Payload CMS + MongoDB + Stripe stack, deliberately outside WordPress/WooCommerce.

Scope of typical DV projects vs market medians per tier

Technology choice

DV deliberately does not offer WooCommerce/PrestaShop — a conscious decision to skip the CHF 5,000 segment. The reasoning: for projects under CHF 7,500, better solutions exist (a Shoper SaaS plan, or a WordPress agency) than trying to adapt Next.js. DV enters the game for projects where:

1. Unique business logic is required that off-the-shelf plugins cannot deliver.
2. Performance and Core Web Vitals are critical (B2B with tens of thousands of products, stores selling abroad, high-traffic sites).
3. A headless architecture is justified — store + mobile app + ERP/PIM integrations.
4. Long-term TCO outweighs CAPEX — a client running the store for 5+ years and planning to scale.

Strategic conclusion: DV is underpriced in the B2B segment

From the B2B market-median analysis (CHF 113,250 for dedicated builds, CHF 188,250 for custom platforms), a typical DV quote of CHF 40,000 for a B2B Next.js project sits in the lower quartile of the market (P25 = CHF 30,000). For B2B projects with full ERP integrations, DV could reasonably charge CHF 60,000–100,000 — still below the market median, but above the current typical quote.

Sources: 70 market entities. Categories: – Public agency price lists (agency_pricelist): 34 entities – Trade listicles and blog posts (listicle): 12 entities

– SaaS platform price lists (saas_platform): 11 entities (Shoper, IdoSell, Shoplo, AtomStore, Sky-Shop, Edikson, BaseLinker) – Ranking portals (quote_aggregator): 4 entities (Clutch, GoodFirms) – Benchmark data (benchmark_data): 9 entities (market analyses)

Collection window: March–May 2026.

Exclusions: offers with no specific price range are excluded from the statistics.

Currency conversion: the Q2 2026 average rate, the same zloty-based rate used in the underlying study (1 USD ≈ 4.00 zloty, PLN 2 ≈ 4.30 zloty).

Limitations: – The "upkeep" tier has only 2 observations per tier; broader data (SLA, agency retainers) sits in the "context" set but was not aggregated statistically. – Dedicated B2B platforms — 9 observations, most via SALY/CStore/KC Mobile analyses. The values indicate direction and need validating in a future edition. – IdoSell's pricing looks unusual — the wide gap between P25 (PLN 34) and P75 (PLN 7,524) comes from the difference between free plans and enterprise packages. This is genuine market heterogeneity, not a sampling error.

Report prepared by the Digital Vantage team. Data collected from publicly available sources. The full methodology, source list and open JSON dataset are available at www.digitalvantage.pl/zasoby/raporty/web/koszty-sklepow-internetowych/edycja-2026.

Citation: "The cost of implementing an online store in Poland — 2026 edition", Digital Vantage 2026.

Next edition: Q1 2027.