Advertising and campaigns

The paid and owned channels a business or online shop uses to reach customers in Switzerland. The articles cover Google Shopping and Performance Max, Facebook and Instagram ads, what TikTok advertising can still offer without TikTok Shop, price comparison sites, affiliate marketing and work with influencers, plus email and SMS as owned channels with the consent Swiss law requires. Measuring the result — ROAS, MER, customer acquisition cost — runs through all of them. For businesses deciding where to spend their advertising budget. Start with e-commerce marketing channels in Switzerland or how businesses attract customers online.