How to start an online shop in an order that makes sense: product, margin and demand first, then legal status and sales channel, and the platform last. The articles compare platforms (SaaS, open source, headless) by price list and exit terms, cost out the launch and the monthly running of a shop in Switzerland, explain what a “free” shop really costs and how a B2B platform differs from a consumer shop. For anyone about to open a shop. Start with how to start an online store step by step.







