Category
Marketing and SEO
How customers find a business online, and how to check what actually works. The group covers five topics: SEO, Content and blogging, Advertising and campaigns, Customer reviews, and Analytics and measurement. The articles rely on Google’s own documentation and on data you can check yourself in Search Console or GA4, not on agency promises. They apply both to service businesses with a Google Business Profile and to online shops, with Swiss rules on consent and advertising where they differ. A good place to start: online marketing — where to start.
Articles 1 - 15 from 64 Posts
3 Oct 202618 min
Website speed
PageSpeed Insights — how to read the report: user data, the Lighthouse score and test settings
3 Oct 202620 min
3 Oct 202620 min
Advertising and campaigns
SMS Marketing for Online Stores in Switzerland — Consent and Compliance
2 Oct 202613 min
Advertising and campaigns
Affiliate and Influencer Marketing in Switzerland: How a Store Pays for Referrals
2 Oct 202615 min
Advertising and campaigns
Price comparison sites in Switzerland: how they work for an online store
2 Oct 202613 min
Advertising and campaigns
TikTok Shop Switzerland — Why It Isn't Available, and What Is
2 Oct 202613 min
Advertising and campaigns
Facebook and Instagram Ads for Swiss Online Stores — Meta Ads, Catalogue and Dynamic Retargeting
2 Oct 202613 min
Advertising and campaigns
Google Shopping in Switzerland — product ads and Performance Max
2 Oct 202613 min
1 Oct 202614 min
1 Oct 202612 min
1 Oct 202612 min
30 Sept 202619 min
Maintenance and outages
500, 502 Bad Gateway, 503 and 504 errors — what they mean and who to call when they hit your site
19 Sept 202612 min
Maintenance and outages
404 Not Found, 403, 401 and 400 errors — what these status codes mean and how to fix them
19 Sept 202612 min